William Sullivan
Ft Walton Beach,Fla
Summary
Accomplished leader with a proven track record at McCormick Distilling Co, adept in Organizational Development and Client Relationship Building. Spearheaded innovative marketing strategies, driving significant sales growth. Excelled in fostering high-performance teams, achieving notable increases in productivity and customer satisfaction through effective communication and strategic planning.
Overview
48
48
years of professional experience
Work History
VP Southern Region
McCormick Distilling Co
03.2003 - 08.2024
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Led a cross-functional team to develop and launch a new product line, contributing to significant growth in sales.
- Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between corporate goals.
- Managed multi-million dollar budgets responsibly, achieving cost savings and ensuring resources were allocated effectively.
- Increased company revenue by implementing innovative marketing strategies and streamlining sales processes with key independent and Chain accounts .
Southern Regional Mgr
Allied Domecq Spirits
06.1985 - 02.2023
- Boosted market share by identifying growth opportunities and executing targeted sales initiatives.
- Managed budgets effectively, ensuring optimal resource utilization and cost control measures were in place.
- Monitored regional KPIs closely, making data-informed decisions that led to improved overall performance.
- Developed a high-performing sales team through ongoing training, skill development, and performance evaluations.
- Led successful product launches that resulted in increased brand awareness and market penetration.
- Delivered excellent customer service by resolving issues quickly and maintaining open lines of communication at all times.
State Manager
Hiram Walker & Sons
03.1981 - 06.1985
- Increased customer satisfaction levels by implementing targeted service improvement programs.
- Managed a team of sales representatives, providing guidance and support for their professional growth.
- Boosted sales through successful marketing and service optimization strategies.
- Provided ongoing training and development opportunities for staff members, fostering a culture of continuous learning and growth.
Sales Representative
Phillip Morris USA
05.1976 - 02.1981
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
Education
Bachelor of Science - Marketing & Management
Jacksonville Univercity
Jacksonville, FLSkills
- Organizational Development
- Operations Management
- Corporate Communication
- Innovation management
- Program Management
- Business Planning
- Program development assistance
- Client Relationship Building
- Relationship and Team Building
- Negotiation
- Employee Motivation and Performance
Timeline
VP Southern Region
McCormick Distilling Co
03.2003 - 08.2024
Southern Regional Mgr
Allied Domecq Spirits
06.1985 - 02.2023
State Manager
Hiram Walker & Sons
03.1981 - 06.1985
Sales Representative
Phillip Morris USA
05.1976 - 02.1981
Bachelor of Science - Marketing & Management
Jacksonville Univercity
Similar Profiles
Shelly Evans CSSShelly Evans CSS
Area Manager at McCormick DistillingArea Manager at McCormick Distilling
Molly LaChanceMolly LaChance
Vice President of Sales - West at McCormick Distilling Company, Inc.Vice President of Sales - West at McCormick Distilling Company, Inc.
Sherri FrostSherri Frost
Merchandiser Purchasing Manager at McCormick Distilling Co. IncMerchandiser Purchasing Manager at McCormick Distilling Co. Inc