William TAYLOR
Naples
Summary
Highly-motivated, creative and strategic thinker with a proven track record for success in sales & marketing. A dedicated and disciplined leader who understands the needs of the customer and provides specific solutions to meet their challenges at their level.
Professional with deep expertise in business management, operational efficiency, and strategic planning. Proven ability to drive growth, improve processes, and deliver exceptional results. Strong focus on team collaboration and adaptability to changing needs. Skilled in financial oversight, marketing, and customer relationship management. Known for reliability, leadership, and results-oriented mindset.
Overview
23
23
years of professional experience
Work History
OWNER/OPERATOR
SMART CHOICE GOLF CARTS
01.2021 - 01.2025
- Custom golf cart business specializing in the Club Car brand
- The company caters to an affluent clientele in and around the Naples area
- Each cart is built-to-order based on the customers desires
- The business has performed well and is now in the process of being sold
PARTNER
PARR MOTO POWERSPORTS MARKETING
01.2002 - 01.2021
- Strategic marketing specialist company within the powersports industry, primarily in the motorcycle and marine segments
- We provide providing entire dealer networks strategic guidance, tools, education and additional resources geared at increasing dealership revenue and customer satisfaction
- MAJOR ACCOMPLISHMENTS:
- Helped grow a small marketing agency with 4 employees to over 60 employees becoming agency of record for both Harley-Davidson’s and MasterCraft Boat Company
- Managed a major percentage of retail sales and marketing initiatives for both Harley-Davidson’s and MasterCraft Boat Companies North America dealer networks
- Identified opportunity to increase new motorcycle and boat Sales Through Service (STS) departments
- Developed, tested and launched into US market resulting in the highest ROI initiative in Harley-Davidson and MasterCrafts history
- Responsible for managing new rider recruitment initiatives resulting in the largest recruitment numbers over any other time period
- Created all point-of-purchase materials for Harley-Davidson’s US dealer network
- Developed and managed ongoing customer engagement activities and promotions
Education
MECHANICAL ENGINEERING -
MACOMB COLLEGE
MACOMB, MI01.1987
Skills
- Effective sales negotiation
- Skilled negotiator
- Collaborative partnership development
- Collaborative strategic planning
- Marketing strategy development
- Problem solving
- Analytical reporting
- Project oversight
- Budget oversight
- Market expansion initiatives
- Professional consulting
Timeline
OWNER/OPERATOR
SMART CHOICE GOLF CARTS
01.2021 - 01.2025
PARTNER
PARR MOTO POWERSPORTS MARKETING
01.2002 - 01.2021
MECHANICAL ENGINEERING -
MACOMB COLLEGE
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