William Traylor
Baton Rouge,LA
Summary
Driven Area Sales Manager with 2+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement. Champions eCommerce adoption to the forefront to recruit new business and brings customers up to date with latest technology within our industry.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Area Sales Manager
Southern Glazer's Wine And Spirits
08.2021 - Current
- I currently manage four On Premise Sales Consultants in Southern Louisiana territory covering 3 key cities in state: Baton Rouge, Lafayette, and Lake Charles.
- Executed proven strategies to hit sales quota and help company achieve goals.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Built lasting relationships with clients through outstanding customer service interactions.
- Utilized SGProof via eCommerce Adoption to increase sales year after year while analyzing data from Sales Force.
Fine Wine Sales Consultant
Southern Glazer's Wine And Spirits
01.2020 - 08.2021
- Specialized in sales of luxury brands across territory.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Listened to customer needs and desires to identify and recommend optimal products.
- Hosted in person consumer events and tastings.
- Worked closely with national and regional managers from key suppliers within my portfolio.
Sales Consultant
Republic National Distributing Company
01.2018 - 01.2020
- Grew territory from 800k a year in sales to 1.2 Million in sales.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Provided sales and customer service assistance to walk-in traffic
- Responded to telephone and in-person requests for information.
- Followed up with existing customers to provide additional support and address concerns.
- Hosted consumer events and trainings throughout my territory.
Sales Consultant
The Robins Cellars
10.2015 - 12.2017
Retail Store Manager
Grateful Red
01.2015 - 10.2017
Backwaiter/ Server/ Lead Bartender
Crescent City Steakhouse
06.2004 - 12.2014
Education
No Degree - American History
University of New Orleans
New Orleans, LA05.2010
High School Diploma -
Brother Martin High School
New Orleans, LA05.2006
Skills
- Partnership Building
- Digital Sales
- Market and Competitive Analysis
- Sales Tracking
- Territory Management
- Prospecting and Cold Calling
- Consultative Selling Techniques
- Developing New Business
Affiliations
- Board Member of the Baton Rouge Epicurean Society
- Member of The Aspira Wine Society
Certification
- WSET Level II Spirits
- WSET Level II Wine
Timeline
Area Sales Manager
Southern Glazer's Wine And Spirits
08.2021 - Current
Fine Wine Sales Consultant
Southern Glazer's Wine And Spirits
01.2020 - 08.2021
Sales Consultant
Republic National Distributing Company
01.2018 - 01.2020
Sales Consultant
The Robins Cellars
10.2015 - 12.2017
Retail Store Manager
Grateful Red
01.2015 - 10.2017
Backwaiter/ Server/ Lead Bartender
Crescent City Steakhouse
06.2004 - 12.2014
No Degree - American History
University of New Orleans
High School Diploma -
Brother Martin High School
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