William (Billy ) Haworth
Boynton Beach,FL
Summary
High-achieving General Sales Manager adept at building and leading successful sales teams. Versed in automotive industry practices, needs and customers. Offering 35 years' experience in the field. Results-driven General Sales Manager proficient in Mercedes Benz and other manufacturers. Specialized in increasing sales and maximizing team success. Talented motivator and leader with a decisive, hardworking and resourceful approach.
Overview
34
34
years of professional experience
Work History
General Sales Manager
MERCEDES BENZ OF POMPANO
01.2018 - Current
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Upheld company policies and implemented standards fairly.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
USED CAR DIRECTOR
MERCEDES BENZ OF POMPANO
12.2009 - Current
- Analyzed trade-in vehicle evaluations prior to sales agreements.
- Maintained operations in accordance with used car sales laws.
- Planned forecasts and sales objectives using sales assumptions based on prior sales, local economic outlooks and industry factors.
- Developed marketing plans to increase dealership awareness
- Oversaw used vehicle reconditioning to quickly prepare for sales and safeguard stock quality.
- Coached sales team to drive traffic through phone and online appointments and referrals to meet or exceed sales targets.
- Conducted daily and weekly sales meetings to develop viable sales forecasts and associated sales strategies.
GENERAL SALES MANAGER
MAROONE VOLVO VW
11.2004 - 12.2009
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
GENERAL MANAGER
MAROONE VOLVO VW
06.2008 - 02.2009
- Developed and implemented strategies to increase sales and profitability.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Managed budget implementations, employee evaluations, and contract details.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
SALES MANAGER / GENERAL SALES MANAGER
BORTON VOLVO VW
06.1999 - 11.2004
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Maintained extensive knowledge of company products and services.
SALES MANAGER / FINANCE MANAGER /SALESPERSON
Peruzzi Nissan/ COLONIAL MOTORS
07.1992 - 01.1999
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
DETAILER /PORTER
APSCHE MOTORS
06.1989 - 07.1992
- Vacuumed interiors of vehicles to remove dirt and debris.
- Shined vehicle windows and windshields to remove water spots.
- Used cleaning, protective, and restorative agents to maintain and enhance appearance of vehicles.
- Operated buffers, steamers, hoses, vacuums and other equipment to meet service expectations.
- Washed cars and trucks daily for auto dealership.
- Cleaned upholstery, rugs and other surfaces by using cleaning agents, applicators and cleaning devices.
- Reported customer-oriented issues immediately to supervisor for swift assistance and resolution.
- Maintained car detailing equipment and supplies in optimal condition for daily demands.
Education
GENRAL MANAGERS PROGRAM
AUTONATION GMU
FT LAUDERDALE06.2009
GENERAL DEALERSHIP MANAGEMENT PROGRAM
NADA DEALER ACADEMY
McLean, VA06.2001
BUSINESS MANAGEMENT/ EDUCATION
GLASSBORO STATE COLLEGE
GLASSBORO NJ06.1993
Pennsbury High School
Fairless Hills, PA06.1989
Skills
- Market and Competitive Analysis
- National Account Management
- Market Research
- Ethical Standards
- Audit Appraisals
- Team Development
Timeline
General Sales Manager
MERCEDES BENZ OF POMPANO
01.2018 - Current
USED CAR DIRECTOR
MERCEDES BENZ OF POMPANO
12.2009 - Current
GENERAL MANAGER
MAROONE VOLVO VW
06.2008 - 02.2009
GENERAL SALES MANAGER
MAROONE VOLVO VW
11.2004 - 12.2009
SALES MANAGER / GENERAL SALES MANAGER
BORTON VOLVO VW
06.1999 - 11.2004
SALES MANAGER / FINANCE MANAGER /SALESPERSON
Peruzzi Nissan/ COLONIAL MOTORS
07.1992 - 01.1999
DETAILER /PORTER
APSCHE MOTORS
06.1989 - 07.1992
GENRAL MANAGERS PROGRAM
AUTONATION GMU
GENERAL DEALERSHIP MANAGEMENT PROGRAM
NADA DEALER ACADEMY
BUSINESS MANAGEMENT/ EDUCATION
GLASSBORO STATE COLLEGE
Pennsbury High School
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