William "Mark" Baxter
Hanover
Summary
Results-driven Sales Professional Manager with a proven history of driving revenue growth and enhancing sales performance. Expertise in developing and executing strategic initiatives, leading high-performing sales teams, and cultivating strong client relationships. Recognized for strategic planning capabilities and market trend analysis, contributing to significant business opportunities and customer loyalty. Demonstrated ability to motivate teams and achieve measurable results in competitive environments.
Overview
34
34
years of professional experience
Work History
Sales Specialist Manager
TruStage Insurance Company
Madison
01.2004 - Current
- Executed strategic and tactical initiatives for Corporate Lending and Insurance strategies.
- Collaborated with account teams to enhance sales and retention of Lending and Insurance solutions.
- Delivered cost-effective training and support for credit unions' technical and business processes.
- Coached Sales and Service Specialists to optimize support for credit unions across Marketing Divisions.
- Managed resource allocations for Sales Specialists handling all Lending and Insurance products.
Technical Consultant
TruStage Insurance Company
Madison
01.2000 - 01.2004
- Delivered technology consulting services to credit unions, enhancing operational efficiency.
- Managed multiple technology implementations for credit unions, ensuring timely delivery and adherence to specifications.
- Supported account teams in developing lending technology solutions tailored to client needs.
- Facilitated third-party relationships for technology products, strengthening service offerings.
- Streamlined technology implementation processes for TruStage, resulting in reduced lead times.
- Served as featured speaker at Credit Union Technology Conferences, sharing insights on industry trends.
Business Consultant
TruStage Insurance Company
Madison
01.1997 - 01.2000
- Delivered lending consulting services to credit unions, enhancing operational effectiveness.
- Facilitated sales and service for various credit union lending solutions.
- Supported account teams in implementing corporate lending technology solutions.
- Presented as a featured speaker at Credit Union Lending Conferences.
Manager, Retail Delivery Systems
Andrews Federal Credit Union
Washington
01.1993 - 01.1997
- Developed and managed credit union marketing strategies to enhance member engagement.
- Led Home Banking program as project leader, ensuring successful implementation and user satisfaction.
- Oversaw ATM network operations to optimize service availability and performance.
- Managed data analytics for customer information files to drive targeted marketing efforts.
ATM Coordinator
Citizens Bank of Maryland
Laurel
01.1991 - 01.1993
- Managed monitoring systems for ATM networks to ensure optimal performance.
- Conducted training sessions for branch staff on ATM operations and troubleshooting.
- Resolved issues within ATM networks to maintain service continuity.
- Provided customer support for ATM-related inquiries and concerns.
Education
MBA - Marketing Research
Southern New Hamshire University
Manchester, NH01.2018
BS. - Business Management
University of Phoenix
San Francisco, CA01.2001
AA. - Marketing Management
Prince George Community College
Largo, MD01.1991
Skills
- Customer relationship management
- Sales strategy and forecasting
- Insurance solutions
- Team leadership
- Data analysis and market research
- Project management and operations
- Sales pipeline management
- Salesforce proficiency
- Cross-functional collaboration
- Business development and planning
- Proposal development and KPI tracking
- Sales process engineering and coaching
- Key account management
Timeline
Sales Specialist Manager
TruStage Insurance Company
01.2004 - Current
Technical Consultant
TruStage Insurance Company
01.2000 - 01.2004
Business Consultant
TruStage Insurance Company
01.1997 - 01.2000
Manager, Retail Delivery Systems
Andrews Federal Credit Union
01.1993 - 01.1997
ATM Coordinator
Citizens Bank of Maryland
01.1991 - 01.1993
MBA - Marketing Research
Southern New Hamshire University
BS. - Business Management
University of Phoenix
AA. - Marketing Management
Prince George Community College
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