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Hi, I’m
BILL SCARBROUGH
Lewisville,TX
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. The journey from mastering basic sales skills to adopting a retailing mindset has been pivotal in unlocking personal and professional growth opportunities. Shifting focus from reactive problem-solving to proactive solution-building aimed to prevent issues rather than merely address them. Cultivated leadership qualities enable success, which leveraged these qualities to transform data and a team into solutions that drive predictable, repeatable, and sustainable growth.
Overview
24
years of professional experience
1
Language
Work History
Sonic Automotive
National Brand Manager
06.2016 - Current
Job overview
- Primary contact for Ford, Infiniti, Cadillac, Toyota, and Honda dealerships, which generated $100+MM in revenue annually and ensured exceptional support throughout onboarding process and beyond
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Identified key areas for improvement and implemented targeted strategies
- Scheduled and monitored 20+ sales agents, optimizing their productivity and providing performance support
- Tracked 180-200 hours of monthly coaching to increase sales agent productivity by 15%
- Recruited, trained, and motivated high-performing sales team, resulting in 20% increase in sales team productivity
- Established culture of collaboration and accountability within team
- Developed individualized goals, conducted performance reviews, and provided coaching, which resulted in 15% increase in employee satisfaction and performance
- Implemented personalized development plans to support career growth
- Analyzed sales data to optimize strategies, resulting in 10% increase in sales revenue
- Managed traffic and effectiveness of leads mishandled from below 90% to constant 90+%, which increased overall closing percentages by 10+%
- Developed tailored onboarding plans, which led to addition of 7 dealerships to GEC ecosystem
- Streamlined onboarding processes, reducing integration time by 15%.
- Mentored junior team members, fostering professional growth and development within department.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Mentored junior team members, fostering professional growth and development within department.
- Streamlined brand messaging by creating and maintaining consistent visual identity across all platforms.
Five Star Ford of Lewisville
Business Development Director
03.2013 - 06.2016
Job overview
- Effectively manage entire new car inventory (150MM floorplan) online, resulting in 30% reduction in listing errors and 26% increase in online inquiries
- Oversee dealership websites and OEM site, leading to 15% increase in online visibility and 10% increase in website traffic
- Developed comprehensive specials and sales promotions, resulting in 20% increase in sales and 15% boost in revenue
- Managed $100K month in SEO and SEM campaigns, optimizing performance and resulting in 15% increase in website traffic and 10% increase in online conversions
- Designed and executed mass email campaigns, resulting in increase in website traffic and 18% increase in sales inquiries
- Implement innovative strategies, resulting in 44% increase in lead acquisition and 10% expansion of customer database
- Conducted training/coaching sessions on CRM system and Internet tools, resulting in 20% increase in employee proficiency and 50% improvement in lead follow-up efficiency
- Established and trained high-performing BDC team, resulting in 34% increase in lead conversion rates and 20+% improvement in customer satisfaction scores
- Analyzed data to identify opportunities for profitability, resulting in 20% increase in sales revenue and 15% improvement in profit margins
- Identified key areas for improvement and implemented targeted strategies.
Sonic Automotive, Massey Cadillac
Business Development Director
11.2010 - 03.2013
Job overview
- Oversaw new and pre-owned inventory online, resulting in decrease in listing errors and 15% reduction in inventory turnover time, leading to $47K increase in monthly sales revenue
- Regularly updated specials and incentives across platforms, resulting in 31% increase in website engagement and 27% boost in conversion rates, contributing to $32K increase in monthly sales revenue
- Managed SEO and SEM campaigns, which increased website traffic by 30+% and lead quality by 20%, resulting in $121K increase in monthly sales revenue from online sources
- Designed and executed mass email campaigns targeting customers, resulting in 28% increase in email open rates and 19% increase in click- through rates, leading to $68K increase in monthly sales revenue generated from email marketing efforts
- Conducted training sessions on CRM system, resulting in 25% increase in employee proficiency and 38% improvement in lead follow-up efficiency, contributing to $119K increase in monthly sales revenue
- Established and trained high-performing BDC team, resulting in 20% increase in lead conversion rates and 15% improvement in customer satisfaction scores, leading to $55K increase in monthly sales revenue
- Identified key areas for improvement and implemented targeted strategies.
- Initiated cross-functional collaborations with multiple departments, improving communication and project outcomes.
Sonic Automotive, Lute Riley Honda/ University Park Audi
Business Development Director
06.2006 - 11.2010
Job overview
- Implemented new inventory management system, which resulted in 45% reduction in listing errors and 40% decrease in inventory turnover time
- This led to $80K increase in monthly sales revenue due to improved accuracy and efficiency
- Created dealership websites, which increased website traffic and improved customer engagement
- This contributed to $267K increase in monthly sales revenue from online channels
- Developed specials and sales promotions, resulting in 10% increase in sales volume and $180K increase in monthly revenue from promoted vehicles
- Lead Source Provider Networking: Expanded lead generation channels, resulting increase in lead receipt and establishment of three new partnerships
- This contributed to $40,000 increase in monthly sales revenue from leads generated through new partnerships
- Team Building and Leadership: Established and trained high-performing internet sales team, resulting in 20% increase in sales productivity and $70+K increase in monthly sales revenue
- Coaching and Development: Provided individualized coaching and goal-setting sessions, resulting in 27% improvement in employee performance and $114K increase in monthly sales revenue
- Data Analysis and Strategic Planning: Analyzed data for profitability opportunities and made strategic adjustments, resulting in $80K in monthly sales revenue and 24% improvement in profit margins
- Identified key areas for improvement and implemented targeted strategies.
- Enhanced company revenue by identifying new market opportunities and executing targeted sales campaigns.
Fowler Toyota
Sales Manager/ General Sales Manager
02.2000 - 06.2006
Job overview
- Spearheaded sales teams to consistently exceed targets, achieving 18% increase in sales revenue year over year, translating to additional $4MM in annual revenue
- Leveraged deep understanding of sales processes, leading to 14% improvement in profit margins, equivalent to $3.4MM in increased profitability through effective negotiation and upselling of financing, leasing, trade-ins, and aftermarket products
- Recruited, trained, and developed high-performing sales teams, resulting in 25% increase in sales productivity and 30% boost in customer satisfaction scores, contributing to additional $2MM in annual revenue
- Optimized dealership inventory, resulting in 20% decrease in holding costs and 15% increase in inventory turnover, leading to $350K in cost savings and additional revenue generation
- Successfully closed deals and resolved customer concerns, leading to 10% increase in deal closure rates and 15% improvement in customer retention, equivalent to $100,000 in additional revenue
- Financial Acumen: Demonstrated sound understanding of automotive financing, budgeting, forecasting, and expense management, resulting in 20% increase in dealership profitability, contributing extra $400,000 in annual profits
- F&I Product Knowledge that facilitated 23% increase in upselling opportunities and 46% improvement in customer satisfaction metrics
- As a result, these contributions led to an additional $2.6MM in sales revenue, showcasing the impact of comprehensive F&I product knowledge on revenue generation and customer experience enhancement
- Marketing and Promotion: Applied familiarity with automotive marketing strategies, including digital marketing, resulting in 100% increase in online lead generation and improvement in brand visibility, resulting in additional $1.1MM in annual revenue.
Availability
See my work availability
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Education
Arkansas Tech UniversityRussellville, AR
Bachelor of Science from Business Administration And Management
Skills
- Marketing Strategies
- Business Development
- Leadership
- Strategic Planning
- Project Management
Languages
Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Work-life balanceCareer advancementTeam Building / Company RetreatsPersonal development programsHealthcare benefits401k matchCompany CultureInterests
Traveling
Foodie
Hiking or outdoor activities
Grilling
DIY Projects
Volunteering
Timeline
National Brand Manager
Sonic Automotive
06.2016 - Current
Business Development Director
Five Star Ford of Lewisville
03.2013 - 06.2016
Business Development Director
Sonic Automotive, Massey Cadillac
11.2010 - 03.2013
Business Development Director
Sonic Automotive, Lute Riley Honda/ University Park Audi
06.2006 - 11.2010
Sales Manager/ General Sales Manager
Fowler Toyota
02.2000 - 06.2006
Arkansas Tech University
Bachelor of Science from Business Administration And Management