Hannah Bull

• Managed and oversaw creative projects to drive quality, accuracy and deadline management.
• Created and managed budgets to maximize brand reach and engagement.
• Researched and identified new opportunities for product and brand development.
• Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
• Created customized marketing materials to increase product awareness.
• Utilized specialized software to capture and process data.
• Used various market research tools and techniques to gather, analyze and interpret data.
• Tracked key performance indicators to measure success of campaigns.
• Generated reports to support development and implementation of marketing plans.
• Managed campaigns for various clients that consistently exceeded sales goals.
• Devised data visualization dashboards to make complex data more accessible to stakeholders.
• Assembled reports and presentations to share insights and recommendations with stakeholders.
• Wrote engaging and successful marketing, advertising, and website copy.
• Consulted with product development teams to enhance products based on customer interest data.
• Conducted research and analysis to determine brand positioning and messaging.
• Organized and delivered training sessions for new product content and technological advancements.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Built long-lasting relationships with clients, ensuring ongoing business opportunities and referrals.
• Presented findings from various analyses to inform stakeholders of key performance metrics related to their branding strategy.
• Monitored industry trends to provide valuable insights into emerging branding opportunities.
• Crafted compelling narratives that resonated with target audiences, driving engagement and conversions.
• Revitalized underperforming brands through rebranding efforts and strategic marketing initiatives.
• Evaluated competitor landscapes to identify potential market opportunities for clients'' brands.
• Boosted client revenue with targeted brand positioning and messaging strategies.
• Optimized digital presence for clients, enhancing online visibility across platforms.
• Developed tailored brand strategies, resulting in increased customer loyalty and satisfaction.
• Streamlined internal processes, improving efficiency in project management and communication.
• Enhanced brand recognition by developing and implementing strategic marketing campaigns.
• Directed social media campaigns that effectively communicated the essence of the client''s brand while encouraging user interaction.
• Advised clients on best practices for maintaining a cohesive brand identity across all touchpoints.
• Mentored junior team members to foster professional growth and skill development within the organization.
• Collaborated with creative teams to develop impactful visual identities for brands.
• Established meaningful partnerships with vendors, enabling cost-effective solutions for brand collateral production.
• Collaborated with Influencers to pursue brand deals and pitch potential representation.
• Managed contracts, invoices and other documents associated with talent.
• Advocated for clients in negotiations with brands and talent, promoting client careers.
• Facilitated communication between brands and talent by using interpersonal skills.
• Instituted effective strategies for recruiting and managing diverse talent roster.
• Created and managed budgets for clients, streamlining financial operations.
• Assisted clients with developing personal brand and public image.
• Maintained relationships with high-profile clients in entertainment industry through consistent communication.
• Represented clients in negotiations with networks and production companies.
• Implemented and developed marketing plans to promote clients and increase visibility.
• Helped client advance in career by monitoring trends and changes in preferred industry.
• Researched and identified potential opportunities for clients, helping clients advance in industry.
• Negotiated contracts and terms with agents and talent by attending meetings and creating deals.
• Promoted friendly collaboration between talent and production teams for efficient project completion.
• Oversaw diverse aspects of talent representation and bookings, confirming efficient operations.
• Organized and attended industry events for talent and client promotion.
• Fostered relationships with industry professionals for future connections.
• Confirmed smooth operations between clients and talent by acting as liaison.
• Managed multiple projects simultaneously without compromising quality or timeline expectations.
• Developed and sustained extensive database of contacts, helping future clients with networking.

• Oversaw executive leadership, investor relations, daily operations, and marketing initiatives
• Developed intensive, ambitious business strategies, short-term goals, and long-term objectives
• Recruited key market players, while providing functional management and establishing metrics/milestones
• Developed go-to-market strategy and led implementation, as well as determined profit impact of market strategies (PIMS) of our product/services
• Implemented high-quality product development with designated sales pipelines
• Developed/wrote business plan and designed/developed pitch deck and investor materials
• Presented/Pitched product to investors and key partners in the industry
• Created product maps, designs, timelines, and the P&L forecasts for the technology development team and stakeholders; As well as all the necessary charts & diagrams for the legal team to file patents on our product and oversaw the patent process
• Recruited and hired and trained industry leaders across marketing, engineering, growth, sales and product design, to build the best team
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.

Poured Talent expanded out to the Texas Region Spring of 2021 and was previously only in LA, Orange County, & NYC

• I have spearheaded their expansion to the Texas region by leading in the growth & acquisition of luxury fashion brand partners and creative talent for their Agency and platform, with a focus in the Austin, Dallas & Houston area
• In the past year I have built their community and established a presence for the Agency in the 3 major cities of Texas
• Identified and developed new business opportunities
• Built relationships with Creative Talent & Luxury Brand Clients, and other key partners in the Texas Region
• Evaluated existing partnerships and sales efforts with an eye toward building on what works and changing what doesn't
• Managed key client relationships
• Expanded the profile and reach of the company and its brands and talent
• Led sales, marketing, customer-service, and client relationship management teams
• Developed and strengthened internal and external relationships that will lead to increased lead generation and market share
• Built cross-functional teams to guide and nourish sustainable, long-term growth
• Tracked emerging markets and trends
• Fostered and worked to maintain an entrepreneurial growth culture throughout the company and across all teams and work functions
• Helped to shape the company's long-term objectives and determine plans for how to meet them
• Researched and identified new market opportunities
• Provided advice on product development and promotion strategies
• Identified & executed sponsorship opportunities
• Conducted events and presentations to raise the Poured Talent Agency profile
• Sourced prospective brands and creative talent and negotiated contracts
• Helped direct development of customer-facing web platforms and digital experiences
• Leveraged professional networks and industry knowledge to strengthen client relationships.
• Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
• Expanded into new markets, conducting thorough market analysis and establishing key local partnerships.
• Navigated company through periods of significant change, maintaining focus on long-term strategic goals.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

• Was responsible for key clients/work streams; Led development of new client relations and the strategy of campaign content in partnership with the Account Managers and creative team
• Directed the concepting, delivering, and executing of social media programs and developed the social editorial calendar for account management and creative teams
• Developed senior level strategic communications and presentations based on information gathered by Social Media Analysts & Account Managers
• Advised our small business owner clients and provided out-of-the-box ideas & programs to drive social influence for each business
• Performed market research and presented/pitched materials to support general business development opportunities
• Collaborated with other practices/contributed thought leadership to promote best-in-class thinking & client delivery
• Expanded client relations and directed content creation team on producing content tailored to each client's business goals and target audience
• Led a successful sales team by providing motivational coaching and performance-based incentives.
• Built long-lasting client relationships through excellent customer service and consistent followups.
• Increased sales revenue by developing and implementing effective sales strategies.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
• Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
• Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
• Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
• Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
• Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
• Secured lucrative contracts with major accounts, leveraging strong negotiation skills and deep industry knowledge.
• Improved sales forecasting accuracy, utilizing data analytics to predict market trends and adjust sales strategies accordingly.
• Increased sales force productivity by introducing sales automation tools and streamlining administrative tasks.
• Negotiated partnerships with complementary businesses, creating synergies and expanding customer base.
• Established metrics-driven sales culture, setting clear performance indicators and regularly reviewing progress.
• Developed competitive analysis framework, enabling proactive adjustments to sales tactics and strategies.
• Fostered culture of continuous improvement, encouraging feedback and implementing best practices in sales operations.
• Spearheaded launch of new products, conducting market research and guiding development team on customer needs.
• Optimized sales funnel management, enhancing lead generation and conversion rates.
• Implemented systems and procedures to increase sales.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
• Managed accounts to retain existing relationships and grow share of business.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Prepared sales presentations for clients showing success and credibility of products.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Managed revenue models, process flows, operations support, and customer engagement strategies.
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.

• Developed strategic partnerships with industry influencers and media outlets to increase brand visibility and reach new audiences.
• Managed vendor relationships for outsourced marketing services, ensuring timely delivery of assets and optimal results from collaborations.
• Coordinated product launches with comprehensive go-to-market plans, ensuring successful introduction into target markets.
• Maximized ROI on advertising budget by optimizing campaign strategies and targeting specific audience segments.
• Collaborated with sales team to align marketing efforts with revenue goals, driving higher-quality leads to the sales funnel.
• Optimized social media presence through tailored content strategies for each platform, growing organic reach and engagement.
• Established a robust content calendar that kept campaigns fresh while maintaining a cohesive brand narrative across all channels.
• Boosted brand awareness by implementing targeted marketing campaigns across multiple channels.
• Led the development of creative assets for campaigns including copywriting, design direction, and production coordination – resulting in consistent brand storytelling across all touchpoints.
• Managed cross-functional teams to execute integrated marketing campaigns, resulting in increased market share.
• Improved lead generation with A/B testing and creative optimization for digital ads.
• Streamlined reporting processes for better tracking of campaign performance, leading to more informed decisionmaking.
• Created and managed social media campaigns to increase brand engagement.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Conducted market research to identify new opportunities and target markets.
• Devised content strategy to effectively engage target audiences.
• Coordinated with design and media teams to develop high-quality creative assets.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Wrote and distributed press releases to increase brand visibility.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.

• Delivered an innovative, high impact campaign that was optimized to meet Balenciaga's strategic vision and business objectives while building their brand equity
• Served as a principal client liaison
• Key leader to increase campaign revenue and awareness, maintain quality control, and unite talent to task to achieve best and most efficient results
• Coordinated influencer relations for the campaign & corresponding marketing events
• Implemented policies and procedures for the creative process within the campaign
• Directed workflow and provided communication to all teams & clientele
• As well as Communicated project direction to internal/external resources
• Supervised artists, stylists, and creative directors on design/production specifications; Followed up on editorial, art/design, legal and brand approvals for all creative requests
• Oversaw all aspects of promotional outreach and campaign development, and managed expectations of executional teams
• Coordinated on magazine article content with Brand Managers; Edited photography, organized and managed image files
• Maximized ROI on advertising budget by optimizing campaign strategies and targeting specific audience segments.
• Collaborated with sales team to align marketing efforts with revenue goals, driving higher-quality leads to the sales funnel.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.

• Oversaw in-house and freelance teams to lead all phases of advertising campaigns
• Art-directed multimedia campaigns and events; Tailored creative campaigns and events based on input from management and clients
• Worked with brand managers and creative team to propel industry-leading campaigns forward
• Established and nurtured good client working relationships
• Organized fashion shows and managed promotional activities
• Generated new business and helped execute/oversee projects, events, & collaborations, such as: Rolling Stones Last Tour Band Merch Launch Party & private preview in collaboration with Maxfield LA
• As well as Danny Minnick Art Exclusive Exhibition, The Nike & Saccai collaboration exclusive collection and product drop and campaigns, and the Balenciaga Customization campaign and events
• Oversaw all promotional brand initiatives and product drops across to be used in events and on all channels including retail, online, paid media and newsroom
• Worked closely with the sales department to develop and execute effective promotional programs
• Managed 4 seasonal marketing campaigns & events that boosted sales by 50%
• Developed and executed brand communication strategies (digital multimedia, marketing/sales materials, fashion shows, galleries, photo shoots, and promotional events)
• Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
• Coached junior team members, providing guidance on best practices for managing creative projects effectively.
• Oversaw all aspects of creative projects, from concept development to final deliverables.
• Assisted in the recruitment process by identifying top talent for key positions within the creative department.
• Maintained open lines of communication between clients and internal stakeholders throughout all stages of the project lifecycle.
• Established strong relationships with clients, ensuring a clear understanding of project objectives and expectations.
• Developed detailed project plans to guide teams through the execution of complex creative initiatives.
• Negotiated contracts with vendors and freelancers, securing competitive rates while maintaining high-quality work standards.
• Facilitated clear communication among team members by organizing regular status meetings and fostering an open dialogue environment.
• Collaborated with cross-functional teams to ensure seamless integration of creative elements into larger campaigns or projects.
• Led brainstorming sessions with internal teams to develop innovative ideas for new creative campaigns or strategies.
• Managed multiple concurrent projects, prioritizing tasks based on deadlines, available resources, and client needs.
• Hired, developed and managed creative services team of internal employees and freelancers.
• Increased client spending by average of 60% with consultative and strategic approaches.
• Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
• Maintained open communication by presenting regular updates on project status to customers.
• Sourced, vetted and managed vendors needed to accomplish project goals.
• Recruited and oversaw personnel to achieve performance and quality targets.
• Understood, educated and presented to company and to clients.

• Established 20 new partners across the US within my first month at the company
• Successfully drove revenue in the West Coast & Southern Markets
• Attained quality relationships with leading Influencers, agencies, and luxury fashion and beauty brands
• Initiated new products with developed strategies to meet all sales goals and maintain profitability; As well as handled project management from conception to execution
• Boosted brand awareness through social media campaigns, programs, and collaborations; Created events designed to highlight our brand and products to prospective partners and influencers
• Created influencer outreach campaigns and managed integrated programs featuring key influencers from Luminess that support and build brand awareness as well as support for the beauty products
• Managed existing partnerships and identified, contracted and acquired new partners, ultimately delivering an increase in recurring high volume sales, new acquisitions and exceeded customer retention objectives for Luminess
• Created and developed interesting and compelling ways to attract consumers and prospective partners to the Brand and pro-actively sought, pitched, and acquired new Brand partnerships & influencer collaborations for Luminess

• Effectively helped develop, manage, and execute marketing projects, promoting a superior corporate image and brand
• Developed and maintained internal and external relationships, which were pivotal to company growth and success
• Fostered key relationships in order to maintain current leaders and partners within the company and attract new clients
• Designed & Implemented strategic marketing outreach campaigns and events, resulting in an 12% sales increase per quarter
• Hired, trained, managed & mentored a team of 7 Marketing Associates
• Played a key role in the company's expansion and marketing development in a new market/region
• Was a key Managing Partner in establishing a new branch of the company in Memphis, Tennessee
• I was one of 4 managing partners that relocated from Austin to help successfully launch and build out the new firm, Wyndsor Inc
• Launched and secured partnerships with top 8 US retailers
• Managed business plan and drove 50+ marketing initiatives and events to increase product visibility and market performance by 20%
• Established monthly goals and coaching for each sales and marketing development representative
• Increased client base by developing and implementing effective business development strategies.
• Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.

• Led a team of six to eight Brand Representatives
• Worked closely with Operations Manager and Customer Experience Manager to maximize business
• Creative directed all photoshoots & events
• Managed media planning and created all editorial calendars for social media, web, press, and photoshoots
• Created and maintained strong relationships with clientele and executed creative ways to attract new clients, to increase revenue and sales on a daily basis
• Strategically managed all social media accounts, promoting brand and new merchandise; Managed marketing releases to local media
• Coordinated and supervised visual installations, show rooms, and merchandising; Implemented set guides, merchandise planners, core standards and event executions
• Represented the store as community liaison for numerous local charities and fundraising events
• Recruited, hired, trained, and developed new Brand Representatives, Stylists, Visual Merchandisers, Models, Production, and Buyers
• Oversaw and helped manage all in-house teams, as well as was a key lead in hiring and onboarding
• Achieved the highest volume of clients and annual revenue, in the Texas region