WILLIAN SIERRA

• Sales professional specialized in national and international remittance operations, responsible for providing personalized customer service and advising clients on fees, exchange rates, delivery times, and service requirements. Accountable for compliance with Know Your Customer (KYC) and Anti-Money Laundering (AML) policies, as well as identifying and reporting suspicious transactions according to internal protocols and local and international financial regulations. Recognized for effectively resolving incidents and complaints, promoting additional services (bill payments, top-ups, and financial products), achieving sales targets, acquiring new clients, and retaining loyal customers while maintaining high standards of service quality, security, and reliability.

• Responsible for operating the commercial grill, ensuring uniform cooking and brand quality standards. Efficiently managed high-volume food production during peak hours to maintain fast service, while performing strict temperature controls and upholding food safety and sanitation regulations in a team environment.

• Managed and expanded commercial relationships with foodservice clients, including restaurants, hotels, catering companies, and distributors.Sold a full portfolio of products commonly used in professional kitchens, including:
  fresh fish, seafood, frozen products, fillets and portions, vacuum‑sealed items, Angus beef, and fresh and frozen vegetables.
  Negotiated pricing, volumes, and commercial terms while consistently meeting monthly sales targets.
  Prospected new business opportunities to increase product rotation and market penetration.
  Coordinated orders, logistics, and deliveries to ensure product freshness and on‑time supply.
  Provided post‑sales support, resolved customer issues, and strengthened long‑term client loyalty.
  Prepared sales reports, market analyses, and strategies to grow the company’s presence in the foodservice channel.
  

As a Sales Leader, I managed commercial teams responsible for the distribution and positioning of high‑volume consumer brands. I oversaw field execution, ensured compliance with key performance indicators (sell‑in, sell‑out, coverage, productivity), and developed strategies to increase market share within my assigned territory.

I coordinated sales routes, supervised sales personnel, conducted field coaching, and strengthened relationships with key accounts in both traditional and modern trade channels. I implemented promotional plans, optimized inventory rotation, ensured proper product availability and merchandising, and analyzed market data to drive performance improvements and maximize commercial results.