Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Willian Sierra Ariza

Willian Sierra Ariza

Sales Representive
West Valley City,UT

Summary

Sales professional specialized in national and international remittance operations, delivering personalized customer service and providing expert guidance on fees, exchange rates, delivery timelines, and service requirements. Strong sales background with extensive experience in both Colombia and the United States, demonstrating the ability to adapt to different markets, customer profiles, and regulatory environments.

Proven experience ensuring compliance with Know Your Customer (KYC) and Anti-Money Laundering (AML) policies, as well as identifying and reporting suspicious transactions in accordance with internal procedures and local and international financial regulations.

Experienced in operating within the U.S. market, with Utah as the primary base of operations, and additional professional experience in Idaho, Wyoming, Nevada, among others. Recognized for efficiently resolving customer issues and complaints, promoting value-added services such as bill payments, mobile top-ups, and financial products, consistently meeting sales targets, acquiring new clients, and retaining loyal customers while maintaining high standards of service quality, security, and reliability.

Overview

13
13
years of professional experience

Work History

Sales Representative

Intercambio Expresss
west valley, utah
05.2024 - 01.2026

Sales professional specialized in national and international remittance operations, responsible for providing personalized customer service and advising clients on fees, exchange rates, delivery times, and service requirements. Accountable for compliance with Know Your Customer (KYC) and Anti-Money Laundering (AML) policies, as well as identifying and reporting suspicious transactions according to internal protocols and local and international financial regulations.

Recognized for effectively resolving incidents and complaints, promoting additional services (bill payments, top-ups, and financial products), achieving sales targets, acquiring new clients, and retaining loyal customers while maintaining high standards of service quality, security, and reliability.

Sales Representative

Maxpress
logan, utah
11.2022 - 05.2024

Provide personalized customer service for international shipments of personal boxes and household items, explaining pricing, delivery timelines, customs requirements, and shipping restrictions.

Advise customers on proper packaging, weight, dimensions, and permitted contents according to international shipping regulations.

Process shipment orders, generate shipping labels, tracking numbers, and customs documentation (content and value declarations).

Verify customer information and ensure compliance with internal security policies and fraud prevention procedures.

Coordinate with logistics partners and carriers to ensure timely dispatch and successful delivery.

Track shipments and provide post-sale support to resolve delays, damages, or customer claims.

Promote value-added services such as shipping insurance, professional packing, express delivery, and premium tracking options.

Meet sales targets and build long-term customer relationships through reliable and efficient service.

Maintain accurate transaction records and comply with international trade, customs, and transportation regulations.

Sales Representative

Pesquera del mar
03.2019 - 09.2022

Responsible for promoting and selling seafood products to wholesale and retail clients, managing sales, negotiations, and customer relationships. Coordinates logistics for transportation and storage, ensures product quality and freshness, complies with health and fisheries regulations, and builds customer loyalty through personalized service and effective solutions.

Sales Supervisor

Quala S.A
03.2013 - 01.2019

Responsible for leading and coordinating the sales team, developing commercial strategies to achieve and exceed revenue targets. Manages key client relationships, monitors team performance, analyzes market trends, and implements plans to increase customer acquisition and retention. Ensures goal attainment, adherence to company policies, and optimization of sales processes.

Education

BUSINESS ADMINISTRATOR - BUSINESS ADMINISTRATOR

UNIDADES TECNOLOGICAS DE SANTANDER
COLOMBIA
05.2001 -

Skills

ales management and client portfolio development

Negotiation and contract closing

Market and competitor analysis

Sales reporting and KPI tracking

CRM (Customer Relationship Management) proficiency

Product and service knowledge

Planning and execution of sales strategies

Effective and persuasive communication

Customer-focused and results-driven

Problem-solving and conflict resolution

Teamwork and leadership

Adaptability and strategic thinking

Proactive and self-motivated

Languages

Spanish
Full Professional

Timeline

Sales Representative

Intercambio Expresss
05.2024 - 01.2026

Sales Representative

Maxpress
11.2022 - 05.2024

Sales Representative

Pesquera del mar
03.2019 - 09.2022

Sales Supervisor

Quala S.A
03.2013 - 01.2019

BUSINESS ADMINISTRATOR - BUSINESS ADMINISTRATOR

UNIDADES TECNOLOGICAS DE SANTANDER
05.2001 -
Willian Sierra ArizaSales Representive