Willian Sierra Ariza

Sales professional specialized in national and international remittance operations, responsible for providing personalized customer service and advising clients on fees, exchange rates, delivery times, and service requirements. Accountable for compliance with Know Your Customer (KYC) and Anti-Money Laundering (AML) policies, as well as identifying and reporting suspicious transactions according to internal protocols and local and international financial regulations.

Recognized for effectively resolving incidents and complaints, promoting additional services (bill payments, top-ups, and financial products), achieving sales targets, acquiring new clients, and retaining loyal customers while maintaining high standards of service quality, security, and reliability.

Responsible for promoting and selling seafood products to wholesale and retail clients, managing sales, negotiations, and customer relationships. Coordinates logistics for transportation and storage, ensures product quality and freshness, complies with health and fisheries regulations, and builds customer loyalty through personalized service and effective solutions.

Responsible for leading and coordinating the sales team, developing commercial strategies to achieve and exceed revenue targets. Manages key client relationships, monitors team performance, analyzes market trends, and implements plans to increase customer acquisition and retention. Ensures goal attainment, adherence to company policies, and optimization of sales processes.