Willie Ratchford
Lawrenceville,GA
Summary
Talented and results-oriented creative professional with experience leading teams, managing budgets, and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses an excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
12
12
years of professional experience
Work History
Influencer Marketing Manager
Fear Expo & HAuNTcon
01.2020 - Current
- Developed and executed strategic communication and marketing plans to raise brand awareness and engagement.
- Highlight your experience in developing strategic communication and marketing plans, as well as your role in driving business growth through effective campaigns.
- Monitored industry trends to inform influencer strategy and campaign development.
- Collaborated with marketing teams to develop effective influencer campaigns, resulting in higher engagement and sales conversions.
- Utilized storytelling techniques throughout content creation, capturing audience attention and differentiating personal brand from competitors.
Executive Creative Producer, Marketing Director
Deadly Dopamine Entertainment
07.2015 - 12.2019
- Conducted meetings with staff to discuss production progress and to attain production objectives.
- Presented production ideas and determined creative scenarios for production and delivery.
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
- Participated in meetings with producers and production crew to keep program in step with creative vision.
- Developed schedules for production, editing, and duplication for timely delivery. Led operational initiatives that contributed to a 30% increase in overall agency productivity and efficiency. Implemented strategic workflow enhancements, resulting in a 15% reduction in project timelines and increased client satisfaction.
Executive Producer and Marketing Director
CABARET AT THE MARC/RED BARN CO.
04.2012 - 06.2015
- Determined project budgets to estimate and control overall project costs.
- Supervised creation process to verify on brand, impactful and relevant content.
- Implemented quality control measures to verify compliance with artistic and technical standards.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Successfully launched a rebranding campaign for a major client, resulting in a 15% increase in brand awareness and a 20% boost in customer engagement. Executed successful marketing campaigns resulting in a 25% increase in Ticket Sales.
Education
Bachelor of Science - Entertainment Business
Full Sail University
Winter Park, FL05.2021
High School Diploma -
Rancho Vista High School
Temecula, CA06.2002
Skills
Branding
Campaign Development
Collaboration
Communication
Critical Thinking
Event Planning
Leadership
Marketing (Social Media)
Project Management
Strategy Development
Video Production
Web Design
Additional Information
- Additional Work History:
- VP of Operations, Image One Printing and Marketing Agency 2004-2008
- Affiliate of Social Blue Book. Social Blue Book is a platform that helps creators determine the value of their content and establish fair rates for sponsored content and brand deals
- Taught Influencer Marketing for Haunted Attractions. Instructor of Fear Expo: Halloween & Haunted Attraction industry trade show.
Affiliations
- Social Blue Book
- Influencer Marketing Hub
Timeline
Influencer Marketing Manager
Fear Expo & HAuNTcon
01.2020 - Current
Executive Creative Producer, Marketing Director
Deadly Dopamine Entertainment
07.2015 - 12.2019
Executive Producer and Marketing Director
CABARET AT THE MARC/RED BARN CO.
04.2012 - 06.2015
Bachelor of Science - Entertainment Business
Full Sail University
High School Diploma -
Rancho Vista High School
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