Overview
Work History
Education
Skills
Timeline
Generic

Willow Kroger

New York,USA

Overview

5
5
years of professional experience

Work History

Executive Assistant to EVP of Global Marketing

BBC Studios
New York, USA
10.2024 - Current
  • Manage complex calendars, coordinate executive meetings, and prepare briefing materials.
  • Research and organize documentation for marketing initiatives and cross-team projects.
  • Prepare agendas, coordinate logistics, and support planning sessions and board meetings.
  • Assist with marketing events and press activations supporting creator partnerships.

Production Designer

Freelance
New York, USA
06.2022 - 02.2025
  • Collaborated with directors and producers to develop visual concepts.
  • Coordinated construction, decoration, and staging for projects.
  • Develop concept art for locations, props and costumes, including textures and colour palettes.

Marketing Coordinator

Fight My Ticket
Los Angeles, USA
06.2022 - 10.2024
  • Built and executed marketing assets across social platforms and billboards.
  • Analyzed performance data across social media platforms and website.
  • Maintained consistency across brand systems and marketing assets.

Merchandising & Marketing Intern

Sony Music Entertainment
New York, USA
08.2021 - 06.2022
  • Assisted with storefront promotions across global markets.
  • Curated content and supported monthly editorial planning.
  • Performed QC, market research, and data review.
  • Improved CMS tools and internal workflows.

Influencer Marketing Intern

The DEFIANT
Los Angeles, USA
10.2020 - 01.2022
  • Identified and vetted influencers aligned with campaign goals.
  • Drafted creative briefs and deliverable guidelines.
  • Collaborated with clients to build influencer strategies.
  • Compiled detailed campaign reports including engagement reach and ROI.

Education

Masters Degree - Media Studies

The New School
New York, NY
01.2024

Bachelors of Arts - Film, Public Relations, Business and Psychology

University of Oregon
Eugene, Oregon
01.2022

Skills

  • Influencer Campaign Management
  • Talent Sourcing & Outreach
  • Content Strategy & Brief Development
  • Social Media Trends & Platform Algorithms
  • KPI Tracking & Reporting
  • Budget & Project Coordination
  • Adobe Creative Suite
  • Social Media Management
  • Visual Communication
  • Strategic Event Planning
  • ECommerce Marketing
  • Community & Relationship Management
  • Analytics (Google & Adobe Analytics)
  • Remains Calm & Focused Under Stress

Timeline

Executive Assistant to EVP of Global Marketing

BBC Studios
10.2024 - Current

Production Designer

Freelance
06.2022 - 02.2025

Marketing Coordinator

Fight My Ticket
06.2022 - 10.2024

Merchandising & Marketing Intern

Sony Music Entertainment
08.2021 - 06.2022

Influencer Marketing Intern

The DEFIANT
10.2020 - 01.2022

Masters Degree - Media Studies

The New School

Bachelors of Arts - Film, Public Relations, Business and Psychology

University of Oregon
Willow Kroger