Willow Kroger
New York,USA
Overview
5
5
years of professional experience
Work History
Executive Assistant to EVP of Global Marketing
BBC Studios
New York, USA
10.2024 - Current
- Manage complex calendars, coordinate executive meetings, and prepare briefing materials.
- Research and organize documentation for marketing initiatives and cross-team projects.
- Prepare agendas, coordinate logistics, and support planning sessions and board meetings.
- Assist with marketing events and press activations supporting creator partnerships.
Production Designer
Freelance
New York, USA
06.2022 - 02.2025
- Collaborated with directors and producers to develop visual concepts.
- Coordinated construction, decoration, and staging for projects.
- Develop concept art for locations, props and costumes, including textures and colour palettes.
Marketing Coordinator
Fight My Ticket
Los Angeles, USA
06.2022 - 10.2024
- Built and executed marketing assets across social platforms and billboards.
- Analyzed performance data across social media platforms and website.
- Maintained consistency across brand systems and marketing assets.
Merchandising & Marketing Intern
Sony Music Entertainment
New York, USA
08.2021 - 06.2022
- Assisted with storefront promotions across global markets.
- Curated content and supported monthly editorial planning.
- Performed QC, market research, and data review.
- Improved CMS tools and internal workflows.
Influencer Marketing Intern
The DEFIANT
Los Angeles, USA
10.2020 - 01.2022
- Identified and vetted influencers aligned with campaign goals.
- Drafted creative briefs and deliverable guidelines.
- Collaborated with clients to build influencer strategies.
- Compiled detailed campaign reports including engagement reach and ROI.
Education
Masters Degree - Media Studies
The New School
New York, NY01.2024
Bachelors of Arts - Film, Public Relations, Business and Psychology
University of Oregon
Eugene, Oregon01.2022
Skills
- Influencer Campaign Management
- Talent Sourcing & Outreach
- Content Strategy & Brief Development
- Social Media Trends & Platform Algorithms
- KPI Tracking & Reporting
- Budget & Project Coordination
- Adobe Creative Suite
- Social Media Management
- Visual Communication
- Strategic Event Planning
- ECommerce Marketing
- Community & Relationship Management
- Analytics (Google & Adobe Analytics)
- Remains Calm & Focused Under Stress
Timeline
Executive Assistant to EVP of Global Marketing
BBC Studios
10.2024 - Current
Production Designer
Freelance
06.2022 - 02.2025
Marketing Coordinator
Fight My Ticket
06.2022 - 10.2024
Merchandising & Marketing Intern
Sony Music Entertainment
08.2021 - 06.2022
Influencer Marketing Intern
The DEFIANT
10.2020 - 01.2022
Masters Degree - Media Studies
The New School
Bachelors of Arts - Film, Public Relations, Business and Psychology
University of Oregon