WILLOW MITCHELL
Self-Employed
Rancho Bernardo,CA
1
Certification
5
years of professional experience
Business Management graduate with hands-on experience across hospitality operations, real estate sales, and business development. Skilled in leading teams, managing inventory and daily workflows, and building client relationships that drive repeat business and revenue growth. Open to relocation, with strong business acumen and a track record of turning operational and marketing initiatives into measurable results.
Work History
Lead Server & Bartender
2 Years 2 Months- Coordinated scheduling, daily operations, and team workflow as key liaison between staff and management during high-volume shifts
- Train and mentor new and current team members on service standards, workflow, and operational procedures
- Act as key liaison between staff and management, coordinating scheduling, daily operations, and team workflow during high-volume shifts
- Supported marketing and promotional efforts to enhance customer engagement and encourage repeat visits
- Support marketing and promotional efforts to drive customer engagement, repeat visits, and revenue
Real Estate Sales & Marketing Consultant
3 Years 8 Months- Built and maintained relationships with prospective clients through strategic communication and networking to enhance client engagement
- Conducted market research and comparative analysis to empower clients with informed decision-making
- Develop marketing materials and digital content to promote properties and strengthen brand visibility
- Drove lead generation and follow-up using CRM tools and digital marketing to increase client outreach
Real Estate Agent Assistant
3 Years 7 Months- Guided clients through the full buying and selling process, achieving a 95% client satisfaction rate by coordinating financing, inspections, negotiations, and closings
- Negotiated offers and counteroffers on behalf of buyers and sellers, securing favorable terms and maximizing client value
- Managed 200+ leads and client pipelines using CRM systems (Follow Up Boss, kvCORE, BoomTown, Chime), enhancing lead conversion
- Converted 30% of inbound and outbound Zillow Flex and Premier Agent calls into qualified buyer and seller leads through immediate response and expert guidance
- Managed 200+ leads and client pipelines using CRM systems (Follow Up Boss, kvCORE, BoomTown, Chime), improving conversion rates
- Advised sellers on staging, pricing strategy, and improvements, achieving 15% reduction in average days on market
- Hosted open houses and community events, attracting 50+ buyers per event and expanding the client base
- Grew client portfolio by 20% through networking and referrals, expanding community outreach efforts
Founder
1 Year 9 Months- Founded a fractional homeownership business model for college project addressing affordability challenges for Millennial and Gen Z buyers
- Conducted market research on consumer behavior, homeownership trends, and barriers to entry, informing development of shared-investment, equity-growth model
- Evaluated revenue models, target markets, and competitive positioning, crafting a scalable go-to-market strategy
Business Development & Go-to-Market Strategy
1 Year 9 Months- Demonstrated respect and friendliness toward colleagues.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Used critical thinking to break down problems, evaluate solutions, and make decisions.
- Designed a business concept centered around AI-powered personalized wellness and therapy solutions.
- Researched emerging technology trends and potential applications of artificial intelligence within the wellness industry.
- Developed initial business development and go-to-market strategies.
- Evaluated target audiences, customer needs, value propositions, and market positioning.
Business Strategy & Marketing Development
1 Year 9 Months- Developed comprehensive business concept that enhanced convenience and accessibility for health-focused consumers.
- Created initial marketing strategy, brand positioning, and customer acquisition approach to attract target market.
- Evaluated customer needs and identified opportunities within the delivery and convenience service market for strategic positioning.
- Applied entrepreneurial, marketing, and business strategy principles to create a differentiated service concept.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
Marketing & Brand Ambassador
3 Years 1 Month- Created engaging content (social posts, photos, and promotional materials) to strengthen brand identity and connect with current and prospective clients
- Built relationships with gym members and clients as the face of the brand, boosting engagement and member retention
- Coordinated and booked promotional events across multiple gym locations to expand brand visibility and drive new client outreach
- Partnered with location staff and managers to plan and execute on-site events, ensuring consistent messaging and brand presentation
- Represented the brand at community events and location launches, growing local awareness and generating new leads/sign-ups
- Monitored content performance and event turnout to refine outreach strategy and improve client engagement
Education
Bachelor of Science - Business Management, Entrepreneurship Specialization
Associate Degree - Business Administration
Skills
Client management
Customer Experience Management
Client Retention
Upselling Techniques
Promotional Campaigns
Marketing
Scheduling & Operations Management
Inventory & Workflow Management
CRM platforms
Microsoft Office
Team management
Team leadership
Strategic thinking
Customer Feedback
Certification
Real Estate Salesperson License, Food Handler Certification, Valid Driver's License
Timeline
Lead Server & Bartender
The Golf Bar
07.2024 - CurrentRead More
Founder
Friendly Homes
08.2023 - 05.2025Read More
Business Development & Go-to-Market Strategy
SoulSync
08.2023 - 05.2025Read More
Business Strategy & Marketing Development
Medigrocer
08.2023 - 05.2025Read More
Real Estate Sales & Marketing Consultant
Self-Employed
01.2023 - CurrentRead More
Real Estate Agent Assistant
Titan Heritage
05.2022 - 12.2025Read More
Marketing & Brand Ambassador
Virtus Preformace
05.2021 - 06.2024Read More
Palomar College
Associate Degree from Business Administration
Read More
San Diego State University
Bachelor of Science from Business Management, Entrepreneurship Specialization
Read More