Wilson Ramirez
Heineken Sales Ex Manager Southern California
San Fernando,CA
Summary
Goal-oriented manager with distinguished experience in CPG industries and proven leadership abilities. Performance-oriented Sales Leader offering exceptional record of achievement over 14-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
15
15
years of professional experience
Work History
Heineken Sales Ex Manager Southern California
United States Beverage
Southern California , CA
02.2020 - Current
- Driving continued growth across business areas by partnering with first-line management on revised approaches to customer service, sales and operational leadership. Tracked KPIs against benchmarking, market trends and competitor activities to develop strategic improvement plans.
- Secured high-value accounts through consultative selling for Heineken Brands while promoting compelling business opportunities. Developed sales strategy based on research of consumer buying trends and market conditions.
- Accountable for sales and distribution goal accomplishment in assigned market through execution of monthly, quarterly, and annual business plans and company initiatives. Attended industry shows, conventions and other meetings with primary mission of expanding market opportunities.
- Develop and maintain relationship with key account, distributor and internal team members to ensure collective success. Build and maintain relationships at key accounts to influence and execute against HEINEKEN USA’s retail standards
Business Development Manager
Reyes Coca-cola
City Of Los Angeles, CA
01.2019 - 02.2020
- Prospecting territory for new accounts via face-to-face, e-mail or calling.
- Building relationships with vendors, distributors, and vendor executives to expand portfolio sales. Companies such as Sysco, Us foods, Aramark and Elite wholesalers.
- Calculated and presented quarterly reviews of P&L to high value accounts to ensure business growth.
- Proposing company brands, packages and equipment to key buyers and distribution partners that align with their consumer base.
- Quickly created profitable markets YTD with 113% competitor conversion attainment in new business, 8% volume increase , 12% portfolio overall expansion
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets
Merchandising Supervisor
Reyes Coca Cola
Antelope Valley, CA
01.2018 - 01.2019
- Role duties consisted of team scheduling ,daily customer visits , store audits, employee OSHA compliance , and performance reviews. Team consisted of 26 members over 150 miles radius overseeing Antelope valley California
- Recognize, document and addresses performance goals of assigned staff, While developing team members for Promotional opportunities. Conducted timely annual and probationary performance evaluations on all assigned merchandising members.
- Responsibilities included overseeing the removal of damaged, out-of-code goods, non profitable items and discontinued items from customer locations. Generated weekly, monthly, quarterly and yearly reports on chain store development.
Account Manager
Coca -Cola Refreshments
City Of Los Angeles, CA
01.2014 - 01.2018
Large Format Sales Representative
PepsiCo
San Francisco, CA
01.2010 - 01.2012
Sales Manager
Sprint Wireless LLC
City Of Los Angeles, CA
01.2005 - 01.2009
Skills
Category growth
Product development
Market Planning
Brand development
Direct sales
New Business Development
Account management
Key Performance Indicators
Microsoft applications proficiency
Relationship building
Bilingual
Timeline
Heineken Sales Ex Manager Southern California
United States Beverage
02.2020 - Current
Business Development Manager
Reyes Coca-cola
01.2019 - 02.2020
Merchandising Supervisor
Reyes Coca Cola
01.2018 - 01.2019
Account Manager
Coca -Cola Refreshments
01.2014 - 01.2018
Large Format Sales Representative
PepsiCo
01.2010 - 01.2012
Sales Manager
Sprint Wireless LLC
01.2005 - 01.2009