Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
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WINIFFER SANCHEZ

New York,USA

Summary

Creative and community-driven marketing professional with a genuine passion for storytelling, inclusion, and local impact. Experienced in supporting small businesses, designing accessible campaigns, and producing bilingual content across digital and print. Outreach efforts span nonprofit, education, and public service settings, leveraging visual media and grassroots engagement to connect with diverse communities and drive meaningful results.

Overview

4
4
years of professional experience

Work History

Marketing & Communications Associate

WHEDco
Bronx, USA
02.2023 - Current
  • Led visual design and communications strategy for WHEDco’s business development initiatives across five commercial corridors (Southern Blvd, Boston Road, Crotona East, Highbridge & Concourse, Jerome & Melrose).
  • Designed digital and print materials including flyers, event signage, social media graphics, business inventories, neighborhood vacancy listings, and multilingual resource guides.
  • Produced quarterly newsletters and mailers for two neighborhoods, sharing key updates, event info, and local resources.
  • Created video and photo content for community events and digital campaigns to strengthen outreach and public engagement.
  • Managed outreach campaigns using Mailchimp, EZTexting, and Outlook, distributing content across email, SMS, and internal platforms.
  • Supported over 50 small businesses with branding, digital literacy, and marketing guidance for retention and development.
  • Collaborated on community workshops and public campaigns promoting cleanliness, safety, and beautification in commercial districts.
  • Designed event maps and coordinated vendor logistics for large-scale events, including a 400+ attendee back-to-school bash.
  • Helped train and guide interns on creative processes and reviewed their content for brand alignment and quality.
  • Tools: Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere), Canva, Mailchimp, EZTexting, Outlook, Salesforce, Monday.com, PlanStreet, Google Workspace.

College Assistant & Peer Mentor

Research Foundation CUNY
Bronx, USA
03.2022 - 07.2023
  • Provided front-desk and phone support to students, connecting them with academic advisors, financial aid officers, peer mentors, and campus resources.
  • Facilitated onboarding and transition for new students by co-leading orientation sessions and group advising meetings.
  • Designed and led workshops for 30+ students covering academic skills, financial literacy basics, time management, and navigating CUNY systems.
  • Created digital handouts and resource materials for events and advising sessions.
  • Collaborated with faculty and staff to plan student engagement initiatives and peer development trainings.
  • Maintained appointment scheduling systems and ensured accurate follow-up for students needing ongoing support.
  • Acted as a liaison between students and various campus departments, helping ensure clear and timely communication.
  • Strengthened interpersonal, organizational, and public speaking skills in a hybrid (virtual and in-person) environment.

Scheduling Associate

Northern Manhattan Improvement Corporation
New York, USA
02.2021 - 06.2021
  • Scheduled and confirmed COVID-19 vaccination appointments through multilingual phone outreach, serving hundreds of NYC residents from diverse communities.
  • Managed large call volumes efficiently while maintaining accurate records and protecting confidential health information (HIPAA awareness).
  • Coordinated with local clinics, city agencies, and internal staff to streamline scheduling workflows and troubleshoot appointment issues.
  • Provided culturally competent support and explained eligibility requirements, documentation, and site logistics to callers.
  • Developed messaging scripts to ensure clarity and consistency in public health communication.
  • Supported additional outreach efforts related to food distribution, housing assistance, and mental health referrals.

Education

B.A. - Advertising and Marketing Communications

Baruch College – CUNY
New York, NY
01.2025

A.A.S. - Business Management: Marketing

Bronx Community College – CUNY
Bronx, NY
01.2022

Skills

  • Campaign strategy and planning
  • Flyer and pamphlet design
  • Social media management
  • Photography and videography
  • Partner outreach
  • Adobe Creative Suite proficiency
  • Canva expertise
  • Salesforce utilization
  • Press release writing
  • Multicultural marketing
  • Project tracking
  • Analytics reporting
  • Google Workspace applications
  • Financial literacy education
  • Small business support
  • Community engagement initiatives
  • Project coordination

Languages

Spanish
Native/ Bilingual
English
Full Professional

References

References available upon request.

Timeline

Marketing & Communications Associate

WHEDco
02.2023 - Current

College Assistant & Peer Mentor

Research Foundation CUNY
03.2022 - 07.2023

Scheduling Associate

Northern Manhattan Improvement Corporation
02.2021 - 06.2021

B.A. - Advertising and Marketing Communications

Baruch College – CUNY

A.A.S. - Business Management: Marketing

Bronx Community College – CUNY

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