J. Wyatt Fromknecht
Supply Chain Management & Marketing
Geneva,IL
Overview
5
5
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
ECommerce Content Strategist
Hopkins Manufacturing Corporation
Arlington Heights, Illinois
08.2021 - Current
- Collaborated and designed multiple Amazon store pages with navigation and graphics
- Led project on Salsify syndication & database management within platform
- Maintained over 6,000 products within Amazon Vendor Central/Costco/Walmart/Autozone platforms for over 15 international brands
- Utilized skills to produce engaging and optimized content for digital shelf products
- Tracked key metrics, developed spreadsheets, excel data models, and presentations for eCommerce
- Applied current editing and photography tools to create eCommerce above-the-fold imagery and video
- Increased customer satisfaction by resolving Andon Cords and working closely with Amazon Vendor support
- Reviewed and optimized websites to improve keyword targeting URL strategies, website architecture and content.
- Consulted with product development teams to enhance products based on customer interest data.
Social Media Manager
Whaddayaknow Trivia
Chicago, IL
08.2019 - 08.2021
- Created marketing material and helped facilitate new business model change to subscription-based from 0 to over 3,000 paying subscribers amid COVID-19 pandemic
- Set clearly defined goals to drive major business initiatives, including increased customer retention, subscriptions, online presence, brand awareness and website or social media traffic
Operating Partner
TAGIBBI
Geneva, Illinois
07.2017 - 08.2019
- Created a business as an Amazon Affiliate and drop shipper from the ground up during high school free time to learn more about business processes, marketing, and supply chain
- Developed a retail website, negotiated supplier contracts, including pricing and terms of sale
Social Media Intern
Iowa State University
Marburg, Germany
02.2019 - 06.2019
- Created surveys and administered questionnaires to subjects, framing questions to collect both quantitative and qualitative data
Education
Study Abroad
Philipps-Universität Marburg
Marburg, GermanyBachelor of Science - Supply Chain Management & Marketing
Iowa State University
Ames, IA 08.2017 - 05.2021
Skills
Adobe Creative Suite
undefinedCertification
Google AdWords
Timeline
ECommerce Content Strategist
Hopkins Manufacturing Corporation
08.2021 - Current
Google AdWords
05-2020
Facebook Ads
05-2020
Social Media Manager
Whaddayaknow Trivia
08.2019 - 08.2021
Social Media Intern
Iowa State University
02.2019 - 06.2019
Bachelor of Science - Supply Chain Management & Marketing
Iowa State University
08.2017 - 05.2021
Operating Partner
TAGIBBI
07.2017 - 08.2019
Study Abroad
Philipps-Universität Marburg
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