Wyatt Irwin
Lenexa,KS
Summary
Dynamic event management professional with extensive experience at Rally House, excelling in in-venue retail operations and partnership management. Proven track record of enhancing sales and operational efficiency. Strong team leadership and results-driven approach foster collaborative environments that drive success.
Overview
10
10
years of professional experience
Work History
Manager of Event Venues
Rally House
Lenexa, Kansas
09.2024 - Current
- Directed operations for third in-venue retail location at University of Pittsburgh.
- Supported acquisition of large-scale retail operation in Ann Arbor, MI, and developed operations for 3,000 sqft retail tent during Michigan football games.
- Established collaborative relationships across departments within Big Ten and Big 12 Conferences.
- Spearheaded partnership initiatives for large-scale operations at Big Ten and Big 12 championships.
- Built strong cross-functional leadership and partnership relations to enhance operational effectiveness.
- Facilitated financial, inventory, and systems management through venue partnerships.
- Standardized processes to optimize operational efficiency and identify improvement opportunities.
Company Event Manager
Rally House
Lawrence, KS
04.2023 - 09.2024
- Initiated second retail space for Rally House in collaboration with K-State Athletics.
- Enhanced football season sales by 40% compared to previous retailer.
- Established in-venue game day retail operations for Rally House.
- Formulated payroll framework, resulting in 15% cost reduction at each partnership location.
- Supervised over 16 game day locations, ensuring operational efficiency and staff development.
- Streamlined inventory assortments through collaboration with corporate apparel buyers.
- Managed 80+ employees alongside eight full-time managers for effective store operations.
- Orchestrated three athletic department surplus sales, generating $150,000 in retail sales per event.
District Manager
Rally House
Kansas City, MO
09.2021 - 04.2023
- Supervised six locations while leading a team of 18 managers.
- Established flagship retail store in Lawrence, KS, generating $2.8 million in first-year sales.
- Enhanced retail customer engagement through collaboration with store teams.
- Managed special sales events for Kansas City Chiefs Super Bowl Championship and KU National Championship.
- Coordinated operations and sales related to Cincinnati Bengals participation in 2022 Super Bowl.
- Facilitated NIL development for in-store player appearances and autograph memorabilia.
Multi-Unit Store Manager
Rally House
Lawrence, KS
05.2019 - 09.2021
- Managed inaugural partnership site with Kansas Athletics, achieving 15% year-over-year sales growth.
- Directed operations and staffing for retail locations, ensuring compliance with sales standards.
- Oversaw in-venue retail operations during home collegiate athletic events to enhance customer engagement.
- Led workforce of over 50 employees during athletic seasons, optimizing performance and service delivery.
Management
Rally House
Independence, MO
08.2016 - 05.2019
- Advanced from sales associate role to Store Manager position
Education
High School Diploma -
Oak Grove High School
Oak Grove, MO05-2017
Skills
- In-venue retail operations
- Partnership management
- Sales development
- Team leadership
- Results orientation
- Training and development
- Operations management
Accomplishments
• Pioneered Rally House’s event and in-venue operations function, serving as the company’s first Event Store Manager, Area Manager, Company Event Manager, and Manager of Event Venues.
• Oversee end-to-end athletic in-venue merchandise operations and partnership execution, ensuring brand, contractual, and fan-experience standards are met.
• Lead retail operations for 30+ high-profile special event and championship selling periods, including World Series, March Madness, NFL Playoffs, Super Bowls, CFP Bowl Games, and National Championships
• Developed and promoted 10 managers into Store Manager roles, strengthening leadership depth and succession planning
• Oversee end-to-end athletic in-venue merchandise operations and partnership execution, ensuring brand, contractual, and fan-experience standards are met.
• Lead retail operations for 30+ high-profile special event and championship selling periods, including World Series, March Madness, NFL Playoffs, Super Bowls, CFP Bowl Games, and National Championships
• Developed and promoted 10 managers into Store Manager roles, strengthening leadership depth and succession planning
Timeline
Manager of Event Venues
Rally House
09.2024 - Current
Company Event Manager
Rally House
04.2023 - 09.2024
District Manager
Rally House
09.2021 - 04.2023
Multi-Unit Store Manager
Rally House
05.2019 - 09.2021
Management
Rally House
08.2016 - 05.2019
High School Diploma -
Oak Grove High School