Wynnfred A. Hoke
Floresville
Summary
Multi-dimensional communicator with a background in organizational communication, training and development, journalism, broadcasting and marketing. Expertise in communication principles and strategies for internal, external, customer, stakeholder, marketing, and media communications. Excellent communicator and team player with strong a strategic sense who is well-organized, adaptable, and quality-oriented. Demonstrated success in leadership, mentoring, managing staff, networking, and building relationships at all levels and supporting communication needs for various audiences.
Executive Coach – 15 years coaching senior executives on communications Leader – more than 15 years’ experience leading public affairs and broadcast organizations
Crisis Communications - expert in minimizing exposure from negative commentary
Media – experienced in interview preparations, press conferences and media facilitation
Overview
15
15
years of professional experience
Work History
Director of Communications
Family Service
04.2022 - Current
- Serves as the director of communication for a 121-year-old Human Services nonprofit serving San Antonio and the South Texas Area.
- Advises the CEO/President and board members on all aspects of strategic communications. Responsible for the control and development of effective messaging and communication strategies while also creating or overseeing the creation of promotional and informative materials for internal and external audiences.
- Collaborate with external organizations to include military and Veteran Service organizations to promote programs benefiting the military and their families.
- Produce print and video products for internal and external media including press releases, digital campaigns, print materials, social media, audio and video and more.
- Responds to crises or challenging situations quickly and professionally.
- Engages media to promote the organization and better community relations.
Senior Public Affairs Communicator
42D MP BDE
02.2021 - 08.2022
- Serve as lead public affairs communicator to the CEO of Joint Base Lewis-McChord Department of Emergency Services and Military Police.
- Provided communication support and counsel to the CEO and military installation.
- Led all executive communications efforts to include internal/external communications, community relations and executive coaching.
- Produced all written news and video products for internal and external audiences.
- Maintains six social media platforms highlighting day-to-day operations and strategic messaging.
Chief, Public Affairs
U.S. Army 8th Theater Sustainment Command
01.2018 - 02.2021
- Public Affairs Advisor to the CEO of U.S. Army 8th Theater Sustainment Command.
- My directorate successfully supported 260+ national and international events.
- Prepared CEO for multiple multi-country engagements highlighting strategic directives.
- Developed relationships with Veteran Service Organizations resulting in partnership events highlighting veterans throughout the Pacific Region.
- Planned and implemented communication guidance for foreign interactions throughout the Indo-Pacific Region.
- Continued
Senior Broadcast Manager
Regional Media Bureau-American Forces Network Korea
12.2016 - 01.2018
- Senior Manager and Community Relations Advisor for the Regional Media Bureau-American Forces Network Korea.
- Personally coordinated and executed 500+ video media products to an audience of more than 500K personnel throughout South Korean and on the Armed Forces Network worldwide.
- Supervised four radio stations broadcasting 24hrs a day to more than 50 million listeners.
- Developed, coordinated, supervised, and participated in plans and policies pertaining to organizations, training, and operations.
- Advised on accuracy, propriety, timing, and relative importance of information for release to the public and recommended methods and channels for communicating information.
Senior Communications Plans and Operations Lead
U.S. Army North and Fort Sam Houston
07.2014 - 12.2016
- Lead communications plans and operations to the CEO of U.S. Army North and Fort Sam Houston.
- Accompanied the CEO on official travel preparing him for key engagements with members of the international military community, government agencies, media correspondence and senior officials.
- Executed press advisories and releases for events to local and national media outlets.
- Developed, planned, and trained active-duty public affairs for Defense Support to Civil Authority missions in support of Federal Emergency Management Agency (FEMA) operations.
Military Officer Advisor
USAA Corporate Communications Department
06.2013 - 07.2014
- Training with Industry Fellow for USAA Corporate Communications Department.
- Expertly led communications planning and execution for all of USAA’s National Football League military appreciation sponsorships and activation events.
- Prepped senior executives and spokespersons for interviews in various media markets.
- Contributed to USAA’s 2013 NFL Initiative that garnered more than 270 million media impressions and created a broad national awareness of USAA’s strong military support.
- Senior communications partner promoted suicide awareness internally and externally promoting the Veteran’s Crisis Line to more than 25 thousand employees.
Manager
14th Public Affairs Detachment at Fort Hood
03.2010 - 06.2013
- Primary manager of the 14th Public Affairs Detachment at Fort Hood, TX.
- Supervised seven print/broadcast personnel responsible for day-to-day publications on Fort Hood.
- Led a communications team of 10 personnel during a multinational exercise garnering hundreds of national and international media outlets reporting on military operations.
- Led several teams during Defense of Civil Authority and FEMA exercises to ensure fast and accurate communication plans and responses during national disaster events.
Education
Photojournalist
Defense Information School
Master of Science - Sports Management
American Military University
04.2024
Bachelor of Arts - Marketing and Public Relations
Ashford University
01.2019
Skills
- Social media strategy
- Crisis management
- Internal communications
- Multimedia storytelling
- Media relations
- Marketing communications
- Content development
- Video content production
- Brand management
- Team leadership
- Detail-oriented
- Public relations
Awards
Combat Campaigns in Afghanistan and Iraq, U.S. Army Journalism Award Keith L. Ware Competition (x1), Inducted into the Army Public Affairs Order of St. Gabriel (2019)
MILITARY SERVICE
U.S. Army (26 years)
ADDITIONAL INFORMATION
Possessed Secret Security Clearance
Timeline
Director of Communications
Family Service
04.2022 - Current
Senior Public Affairs Communicator
42D MP BDE
02.2021 - 08.2022
Chief, Public Affairs
U.S. Army 8th Theater Sustainment Command
01.2018 - 02.2021
Senior Broadcast Manager
Regional Media Bureau-American Forces Network Korea
12.2016 - 01.2018
Senior Communications Plans and Operations Lead
U.S. Army North and Fort Sam Houston
07.2014 - 12.2016
Military Officer Advisor
USAA Corporate Communications Department
06.2013 - 07.2014
Manager
14th Public Affairs Detachment at Fort Hood
03.2010 - 06.2013
Master of Science - Sports Management
American Military University
Bachelor of Arts - Marketing and Public Relations
Ashford University
Photojournalist
Defense Information School
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