Xavier Gonzalez
Summary
Dynamic Sales and Operations Director with a proven track record at Hebbronville Lonestar Rentals, driving revenue growth from $900K to $4.3M monthly. Expert in operational efficiency and strategic planning, adept at process improvement and team leadership, ensuring exceptional customer retention and organizational success. Because of structure and overall operations and sales generated for Double T Rentals, Mr Tim Acosta personally thanked me for implementing the structure within his company intern giving him the opportunity to grow and eventually sell his company.
When hired on with Excalibur Rental, I was initially hired as a Sales Director. After a short time I realized that the operations side of the company needed to be completely restructured in order to efficiently accommodate sales side of the business in turn ending up as Sales and Operations Director with Excalibur.
Work History
Sales and Operations Director
- Directed daily rental operations, aligning fleet availability with customer demand and service standards.
- Oversaw maintenance scheduling to maximize equipment readiness and reduce downtime.
- Implemented process improvements for dispatch, returns, and inventory tracking.
- Coordinated staffing, training, and performance expectations across operational teams.
- Monitored safety compliance and corrected operational gaps across rental workflows.
- Evaluated operational reports to identify efficiency issues and improve decision-making.
- Standardized customer service procedures to improve communication, accuracy, and turnaround.
- Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
- Oversaw successful implementation of operational strategies and policies to drive organizational growth.
- Defined, implemented, and revised operational policies and guidelines.
Part Owner
- Directed daily operations across sales, service, and inventory workflows.
- Negotiated vendor agreements to maintain reliable trailer parts supply.
- Reviewed customer requirements and matched trailer options to project needs.
- Superior Comfort Trailers was cooling trailers, safety shower trailers, and bathroom trailers for Oilfield companies. My job there was to generate new customers and revenue. After one year, we sold the company.
Sales and Operations Director
Double T was a new company that had not been open for very long. I put together all the structure for operations which includes all SOP’s for every job task. I generated all pre and post trips along with JSA’s and stop cards for the company. I helped put together their billing program. I also generated forms for the ordering and releasing of equipment. Also put together the rental flow program through the service department.
On sales side, built a strong sales team and generated sales logs along with sales meetings to build revenue for the company.
January of 2026 Double T sold to United Rentals.
Corporate Sales Director
Build a strong sales team for the company to generate more revenue.
When I started with Hebbronville Lonestar Rentals, the company was generating $900,000 a month. Four years later by holding weekly sales meetings, generating sales logs, and generating monthly sales goals, Hebbronville Lonestar Rentals sales team was able to generate $4.3 million a month. The company was then sold to Sunbelt Rentals.