XIMAO YUAN

- Lead strategic planning and decision-making for student music organization hosting two large-scale events per academic year

- Coordinate end-to-end event execution, including organization, scheduling, budgeting, and cross-team communication

- Manage digital engagement and publicity strategy across social media platforms

- Run the club’s official social media account @pp_ucsc, creating and scheduling content to promote events and increase audience interaction

- Design promotional graphics using Adobe Photoshop and Adobe Illustrator.

- Analyze audience response and engagement to optimize content strategy and event promotion

AI Marketing – Used AI-assisted tools to design logos, websites, digital ads, and user interface components, integrating visual design with marketing strategy to improve audience engagement.