Xuanrong "Forest" Chen

Led Asian market strategy, VIP engagement, and revenue growth efforts across Northern California.

Increased Asian new sign-ups by 81% year over year.

Expanded Asian business volume by 33% year over year.

Executed market expansion planning, campaign creation, and high-value guest relationship management to boost engagement.

Launched 14+ campaigns, including awareness efforts, property-wide promotions, targeted audience events, and two commercials.

Started reactivation campaign generating six-figure recovered revenue, currently ongoing.

Raised VIP experience through personalized service, host coordination, and culturally fluent communication.

Managed VIP relationships to improve guest satisfaction and foster loyalty.

Built multi-visit and tiered campaigns to improve retention, reactivation, and repeat visitation.

Analyzed market data and audience segments to identify trends and opportunities for growth.

Refined service interactions and communication strategies to enhance guest experience touchpoints.

Enhanced cultural communication and community outreach efforts to build stronger local relationships.

• Developed targeted digital marketing campaigns that enhanced brand visibility and boosted customer engagement.
• Analyzed market trends and customer data to refine marketing strategies, leading to increased sales growth.
• Managed online store operations, overseeing sales, order fulfillment, and customer service to ensure smooth business operations.

• Cultivated strong client relationships through consistent communication and tailored service, leading to increased client satisfaction.
• Oversaw property listings, ensuring accurate information and appealing presentation to attract potential buyers.
• Analyzed local market trends to uncover investment opportunities, enhancing client portfolio potential.

• Created personalized experiences for high-value players, strengthening long-term relationships.
• Cultivated connections with VIP guests, enhancing loyalty and satisfaction through tailored interactions.
• Provided timely updates to guests on promotions and events, ensuring informed participation.

• Oversaw personalized itineraries for VIP guests, facilitating seamless and enjoyable experiences.
• Cultivated connections with guests to drive loyalty and increase repeat visits.
• Engaged with guests to communicate services, promotions, and events effectively.