Summary
Overview
Work History
Education
Skills
Timeline
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Yan Xie

Santa Clara,California

Summary

Accomplished ENG leadership with a proven track record at Google, where I spearheaded the growth of Shorts Ads from scratch to $4B+ annual revenue within 3 years. Expert in online advertising & marketplace and fostering cross-functional collaborations, I led a team to innovate and launch market-leading ad products, demonstrating insightful & supportive leadership.

Overview

11
11
years of professional experience

Work History

Senior Software Engineering Manager

Google
02.2016 - Current
  • Leading multiple business critical product areas: YouTube App Ads, Shorts Ads Monetization and Horizontal Formats. Developed tech strategies to grow YouTube App Ads and Long-form/Short-form videos Monetization in a sustainable way with Demand/Inventory Growth, innovative product experience, privacy-safe and high-quality ads.
  • Grew Shorts Ads from scratch to $4B+ within 3 years. Grew team size from 10 to 40 ppl within 2.5 years; Led a virtual team across different PAs over 100+ ENG/PM/UX for Shorts Monetization multi-year projects.
  • Led xFN collaborations for innovations, built successful zero-to-one launches and critical foundations for the business: YouTube in-app browser, cross-surface unified Brand Ads, Shorts Contextual Signals Infra and App Ads on TV device, etc.
  • Worked on Ads Quality for 5 yrs, including Adbrain prediction models (pCTR, pCVR models, etc), User Signals (click duration, repeats, creative quality) and Auction Pricing. Introduced user sentiment measurement into YouTube Ads, has been used as the primary north-star for user satisfaction.

Research Software Engineer

Microsoft
07.2013 - 08.2015
  • Bing.com Large‐scale Queries Clustering and Grouping and Image/Video Related Search Ranker Optimization. Worked closely with Microsft Research Asia, built signals from knowledge graph entity similarity and using those generated signals into LSTM ranker.

Education

Ph.D. - Computational Mathematics

Chinese Academy of Sciences
Beijing, China
06-2014

Bachelor of Science - Mathematics

Nankai University
Tianjin, China
06-2009

Skills

  • Software development life cycle
  • Software architecture
  • Online Advertising & Marketplace
  • Data-driven Insights
  • Applied Machine Learning and AI
  • Cross-Functional Collaborations and Alignment
  • Coaching Talents
  • Full-stack projects leadership
  • Monetization Growth Strategy

Timeline

Senior Software Engineering Manager

Google
02.2016 - Current

Research Software Engineer

Microsoft
07.2013 - 08.2015

Ph.D. - Computational Mathematics

Chinese Academy of Sciences

Bachelor of Science - Mathematics

Nankai University

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Yan Xie