Work History
Education
Skills
COURSEWORK PRACTICE
Timeline
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YANGYUE HU

Seattle,WA

Work History

Account Executive Intern

Bates CHI & Partners
06.2023 - 09.2023
  • Content Creation: Wrote tweets to advertise SUNTORY products across marketing channels, including Weibo, RED, Douyin, etc.; completed more than 50 independent copies with a cumulative 15k+ likes.
  • Social Media Management: Operated social media platform accounts, unifying the brand image and corresponding with prospective audiences.
  • Trend Analysis: Examined industry trends to gauge overall brand identity with specific customers and provide insights on how the brand stacks up against its competitors.
  • Communication: Kept in touch with MCN companies, photographers and suppliers; followed up the production and delivery of SKUs, materials for open-screen advertisements and other items; fully participated in offline activities of SUNTORY-named variety shows.

Education

Master of Communication - Digital Media

University of Washington
Seattle, WA
03.2026

B.A. - Communication

University of Washington
Seattle, WA
06.2024

Skills

  • Software: Office Basics; Adobe Photoshop; Final Cut Pro; Tableau; BigML; SPSS; Python
  • Technical writing; AP Style writing
  • Teamwork and Collaboration
  • Problem-Solving
  • Time Management
  • Account planning

COURSEWORK PRACTICE

Relationship between TikTok Usage and Perception of Women’s Body Images, 2023

  • Literature Review: Authored the paper that focused on the correlation between TikTok usage (time femaleusers spent, types of content viewed and types of posts pushed) and female body images.
  • Research Method: Conducted Google Forms survey via SMS and social media to investigate the correlationusing convenience sampling of 30 people and analyzed data in SPSS.

Analysis of variables based on data from Animal Crossing: New Horizons, Nintendo, 2023

  • Data Cleaning: Utilized Excel worksheet to process data, removing duplicate values, filling blank cells andmodifying outliers to ensure the integrity and accuracy of dataset.
  • Data Visualization: Applied Tableau to set up charts and maps to display different game data; builtscatterplots and histograms to show information of items, characters and activities of the game.
  • Data Analysis: Examined the relationship between numerical and categorical variables.

Timeline

Account Executive Intern

Bates CHI & Partners
06.2023 - 09.2023

Master of Communication - Digital Media

University of Washington

B.A. - Communication

University of Washington

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