Yanyan Qiu
Overview
1
1
year of professional experience
1
1
Certification
Work History
Assistant of Global Marketing Director
Hitec Power Protection
06.2022 - 11.2022
- Analysis of marketing data: Analyze [APAC/EMEA/Americas] 3 regional sales data, refine the sales performance of the medical industry end, complete more than 800+ data import, design data labels, refine product models, industry layout, sales amount, compare 3 regional UPS business data, achieve data visualization and analysis, and explore the industry's development pain points.
- Project Research: Participate in the analysis of Sanofi's business strategy layout, based on its product supply capacity, information on the expansion of its vaccine production base in 2021/2022, and output business research reports based on its site layout, productivity, market demand, and market pattern, to comprehensively assess [Sanofi]'s business needs and broaden the opportunities for business cooperation.
- Strategic marketing: Insight into the world's leading medical companies (Pfizer/Sanofi/AstraZeneca/Bayer), based on their business layout, overseas strategy, good information, combined with existing cases of cooperation, to explore the space for implementation of the "cross-fertilization" marketing model, and to realize the dynamic expansion of the UPS supply business.
Assistant of Marketing Director
Nobel International Hotel
05.2022 - 09.2022
- Private strategic marketing: around traditional festivals, hot topics, planning [Dragon Boat Festival x Dumplings] and other private community activities, positioning the theme of the event, output related copy, long picture posters for private placement, through the "combination of products / concessions benefits" slogan to promote the effect of conversion, in improving user viscosity at the same time, the success of the coverage of 4,000 + people ( 19 communities)
- Digital marketing: through "social media marketing (KOL card store hunting + self-owned IP account)" + "private community/CRM" double bundled marketing, help traditional hotel industry digital transformation, take advantage of the momentum for the "Southeast Asian Food Festival" to spread the whole region, and food restaurant visits, brand publicity, preferential packages and other ways to quickly break the ice in the market.
- Service system upgrading: assist superiors to optimize the existing service system in accordance with the service standards of "five-star hotels", combined with corporate culture and brand allusions, and collect feedback from various departments and user suggestions to improve the quality of hotel services and strengthen the consumer experience.
Education
Master of Science - Marketing
Johns Hopkins University
Baltimore, MD08-2024
Bachelor of Science - Marketing
Pennsylvania State University
University Park, PA06-2023
Skills
- Python
- SPSS
- R Studio
- SQL
- JASP
- Enginuis Marketing Analysis
Languages
English
Professional
Chinese (Mandarin)
Native/ Bilingual
Certification
- GRE 331
- Piano Grade 8
Timeline
Assistant of Global Marketing Director
Hitec Power Protection
06.2022 - 11.2022
Assistant of Marketing Director
Nobel International Hotel
05.2022 - 09.2022
Master of Science - Marketing
Johns Hopkins University
Bachelor of Science - Marketing
Pennsylvania State University
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