Yarisel Sanchez
Dodge City,KS
Summary
Data analytics and business intelligence professional with 10+ years of experience in database management, reporting, and data-driven decision making. Expertise in SQL, Power BI dashboard development, and KPI reporting. Proven track record delivering actionable insights that support strategic initiatives and improve business performance.
Overview
7
7
years of professional experience
Work History
Database Manager
Boot Hill Casino And Resort
Dodge City, Kansas
12.2025 - Current
- Led enterprise database administration and analytics initiatives that enhanced business operations and marketing programs.
- Developed reporting solutions and dashboards delivering actionable insights for leadership teams' decision-making.
- Ensure data accuracy and integrity through auditing, validation, and quality control processes.
- Analyze customer and operational data to identify opportunities, trends, and business improvements.
- Support strategic planning through KPI reporting and performance analysis.
- Collaborated with cross-functional departments to create data-driven solutions and recommendations that informed strategic initiatives.
Director of Marketing
Boot Hill Casino And Resort
Dodge City, Kansas
12.2022 - 12.2025
- Managed strategic projects to accelerate customer acquisition, retention, and revenue growth aligned with business objectives.
- Directed marketing initiatives to leverage customer analytics, database insights, and performance reporting for targeted results.
- Evaluated campaign performance and customer engagement metrics to enhance promotional effectiveness and drive engagement.
- Partnered with executives and operational leaders to align marketing objectives with business goals.
Database Manager
Boot Hill Casino And Resort
Dodge City, Kansas
04.2022 - 12.2022
- Delivered executive reports and business performance analyses that informed strategic initiatives.
- Improved reporting accuracy and efficiency through process enhancements and automation.
- Managed marketing and operational databases to support data-driven decision-making.
Database Supervisor
Boot Hill Casino And Resort
Dodge City, Kansas
05.2021 - 04.2022
- Supervised database operations and reporting functions to ensure timely and accurate data delivery.
- Supported business intelligence initiatives, enhancing user reporting capabilities and satisfaction.
- Implemented quality assurance procedures, safeguarding data integrity and reliability.
Database Coordinator
Boot Hill Casino And Resort
Dodge City, Kansas
11.2019 - 05.2021
- Coordinated reporting and database activities, enhancing data accuracy for marketing and operational departments.
- Assisted with customer analytics and campaign reporting, contributing to informed decision-making and strategy development.
- Supported data validation and reporting improvement projects, ensuring reliable data for stakeholders.
Education
Bachelor of Science - Computer Software Engineering
University of Information Sciences
Havana, Cuba07-2011
Skills
- Data Analytics
- Business Intelligence
- SQL
- Power BI
- Dashboard Development
- Data Visualization
- Reporting Automation
- Database Management
- Data Quality Management
- KPI Development
- Root Cause Analysis
- Business Process Improvement
- Executive Reporting
- Forecasting & Trend Analysis
- Customer Analytics
- Stakeholder Management
- Microsoft Excel
- Strategic Planning
- Data governance
Timeline
Database Manager
Boot Hill Casino And Resort
12.2025 - Current
Director of Marketing
Boot Hill Casino And Resort
12.2022 - 12.2025
Database Manager
Boot Hill Casino And Resort
04.2022 - 12.2022
Database Supervisor
Boot Hill Casino And Resort
05.2021 - 04.2022
Database Coordinator
Boot Hill Casino And Resort
11.2019 - 05.2021
Bachelor of Science - Computer Software Engineering
University of Information Sciences