Yasuaki Daito
Rohnert Park,CA
Summary
Results-driven marketing professional with expertise in digital marketing, partnership development, and campaign management. Proven track record in engaging brand fans and executing successful product launches.
Overview
5
5
years of professional experience
Work History
Associate Marketing Manager, Licensed Properties
Insight Editions
San Rafael, California
09.2024 - Current
- Developed marketing campaigns targeting book enthusiasts and pop culture fans.
- Collaborated with licensors to develop marketing campaigns to engage various brand fans.
- Coordinated promotional events, enhancing community engagement and brand visibility.
- Organized trade shows such as San Diego Comic-Con, New York Comic-Con, and Star Wars Celebration.
- Maintained relationships with partners such as influencers or industry experts.
- Generated reports on key performance indicators related to marketing programs.
Digital Marketing Associate
Insight Editions
San Rafael, California
09.2021 - 09.2024
- Developed and executed digital marketing campaigns for diverse product lines.
- Managed social media platforms to enhance brand engagement and reach.
- Optimized email marketing campaigns for improved audience targeting and responsiveness.
- Created ad copy for display ads using effective messaging that resonates with customers.
- Optimized paid social Meta campaigns by performing A/B and multivariate experiments.
Social Media Marketing Intern
Insight Editions
San Rafael, California
09.2020 - 09.2021
- Developed engaging social media content for various platforms and campaigns.
- Collaborated with the marketing team to brainstorm creative campaign ideas.
- Monitored audience engagement and provided feedback on content performance.
- Researched and identified target audience preferences, trends, and behaviors.
Education
Bachelor of Science - Marketing
San Jose State University
San Jose, California, CA12-2019
Skills
- Marketing strategy
- Campaign execution and management
- Brand development
- Digital marketing
- Affiliate and influencer marketing
- Partnership development and marketing
- Product launches
- Event planning
Timeline
Associate Marketing Manager, Licensed Properties
Insight Editions
09.2024 - Current
Digital Marketing Associate
Insight Editions
09.2021 - 09.2024
Social Media Marketing Intern
Insight Editions
09.2020 - 09.2021
Bachelor of Science - Marketing
San Jose State University