WHITNEY PEASLEE
Colorado Springs,CO
Summary
Talented Product Marketing Manager with demonstrated record of success in go-to-market strategy, marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking marketing metrics and capitalizing on opportunities.
Overview
12
12
years of professional experience
Work History
Associate Product Marketing Manager
Indeed
01.2022 - Current
- Promoted from Delivery Specialist to Associate Product Marketing Manager
- Managed the successful go to market launch of the Indeed Employer app for iOS and Android in 19 markets
- Planned and executed the launch strategy for the Employer app, which resulted in a 30% increase in user acquisition and a 10% conversion rate within the first quarter utilizing various growth marketing channels
- Enhanced user engagement by including Apple and Google CTA download badges in all employer-facing emails on Indeed, reaching 8 million users per year
- Developed and executed a robust data tracking system to identify which marketing assets were driving maximum impact
- Established an effective method for cross-functional teams to promote the app by creating a user-friendly email template, informative resource documents that provide step-by-step guidance, and incorporating interactive features such as QR codes and CTA download badges
- Increased downloads, client engagement, and usage by identifying and capitalizing on opportunities for app promotion across 23 channels
- Supported Interview, Messaging, and Employer app products, go to market launches, feature releases, and teams
- Created the foundational messaging house as a resource for marketing, brand and creative teams to integrate in campaigns
Sr. Delivery Specialist
Indeed Hire (Indeed.com)
01.2019 - 01.2022
- Promoted four times at Indeed Hire, demonstrating exceptional performance, merit, and departmental impact
- Conducted full life-cycle recruiting for diverse industries and skill levels, by sourcing, reviewing resumes, scheduling interviews, prepping candidates, assisting with onboarding, offer negotiation, and job posting
- Drove successful client representation by effectively communicating company's business needs, values, and brand to prospective applicants
- Collaborated daily with Product, UX designers, account executives, managers, engineers and operations specialists to enhance processes
- Effectively advocated for product improvements based on client feedback to enhance user experience
- Led a cross-functional initiative aimed at enhancing recruitment efficiency, achieved by introducing an asynchronous assessment that decreased time-to-interview and eliminated initial screening
- Increased candidate attendance for onsite interviews from 43% to 88%, resulting in an increase in offers from 7% to 29%, due to the introduction of the asynchronous assessment initiative
- Identified inefficiencies in the screening portion of the recruitment process, and implemented information sessions for large groups of candidates, resulting in saving an average of 3.3 hours
Sales Supervisor/Events Coordinator
TOMS
Austin, TX
01.2017 - 01.2019
- Mentored a sales team to excel in providing exceptional customer service, accomplishing daily tasks efficiently, and reaching performance targets
- Supported the growth of the organization by assisting in the recruitment, hiring, training and onboarding of new personnel
- Coordinated events to enhance customer and community brand experience, increase sales, and drive traffic
- Marketed events through various channels such as social media, web advertising, and brand partnerships
- Proposed events budget increase of $5000/year to corporate, leading to enhanced marketing efforts and community outreach, and brand partnerships
General Manager/Supervisor
Dominican Joe
Austin, TX
01.2012 - 01.2017
- Managed a team of over 20 employees by overseeing schedules, policies, training initiatives, and payroll distribution
- Ensured fair-trade practices and business model is demonstrated through quality of product and presentation
- Created strong relationships with regular clientele, staff, business owners, and administration of partner non-profit organization Makarios
Executive Store Manager
Ten Thousand Villages
Austin, TX
01.2017
- Duties included inventory management, visual merchandising, sales, customer service, budgeting, daily operations, scheduling, outreach, coordination and supervision of staff, 50+ volunteers, and the board of directors
- Ensured that non-profit, fair trade, and retail practices are in accordance with policy and laws
- Scheduled, oriented, trained, communicated, and coordinated volunteers to staff a variety of events including store operations, off-site events, community events, fundraisers benefit nights, store tours, appreciation parties, and pop-up sales
Education
Bachelor of Arts - International Relations and Spanish
Augsburg College
05-2010
TEFL certified - Semester teaching English in Honduras
La Escuela Lincoln/Academia Europea
01.2009
Study Abroad - CEE-Spanish and Cultural Studies
Buenos Aires
01.2008
Study Abroad - Indigenous rights of Guatemala
01.2008
Skills
- Marketing Campaign Management
- Marketing Analytics
- Data Analytics
- Strategic Planning
- KPI Tracking
- Go-to-market strategy development
- Project Management
- Strategic Planning and Alignment
- Market Research Analysis
- Marketing strategy
- Product Lifecycle Management
Timeline
Associate Product Marketing Manager
Indeed
01.2022 - Current
Sr. Delivery Specialist
Indeed Hire (Indeed.com)
01.2019 - 01.2022
Sales Supervisor/Events Coordinator
TOMS
01.2017 - 01.2019
Executive Store Manager
Ten Thousand Villages
01.2017
General Manager/Supervisor
Dominican Joe
01.2012 - 01.2017
Bachelor of Arts - International Relations and Spanish
Augsburg College
TEFL certified - Semester teaching English in Honduras
La Escuela Lincoln/Academia Europea
Study Abroad - CEE-Spanish and Cultural Studies
Buenos Aires
Study Abroad - Indigenous rights of Guatemala
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