Y. Eileen Zhao
Greater Houston,TX
Summary
A creative and strategic digital marketing enthusiast with a background in music, excelling in crafting emotionally resonant brand experiences. Currently pursuing a degree in Marketing Analytics to optimize strategies and drive business growth through data-driven insights. Skilled in managing multi-channel campaigns, creating engaging content, and fostering genuine audience connections.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing and Operations Lead Intern
UTOPIA GLOBAL WELLNESS
Remote
03.2024 - Current
- Strategized, developed, and implemented weekly digital marketing campaigns for a B2B SaaS digital wellness company, This included daily content creation and execution across Instagram, Facebook, and LinkedIn
- Managed the company’s central account as well as dedicated profile for retreats
- Responsible for the creation and distribution of weekly email marketing newsletters, ensuring timely delivery and engaging content to target audiences, resulting in increased email campaign click rates and significant growth in membership subscriptions
- Assisted with updating events on company website in Wix
- Collaborated closely with the CEO to produce compelling flyers and high-impact reels for classes, event and speaker promotions, consistently delivering each project within tight deadlines
- Created and published webinars on StreamYard, integrating them with various social media platforms and successfully amplifying both reach and audience engagement
- Monitored and promptly addressed email correspondence on a daily basis
- Conducted business development outreach by compiling a list of targeted professionals from the CEO’s LinkedIn network and sending direct outreach messages weekly
- Updated class calendar to ensure accuracy, and made necessary updates to the booking calendar on Wix platform
Business Operations Consultant / Digital Marketing Assistant
PRIME CABINETS & MORE
03.2023 - 02.2024
- Assisted with managing company website and social media accounts, specifically Instagram and Facebook, and created digital content across multiple platforms
- Assisted in creating and publishing advertising campaigns, resulting in significant increase in new leads for messaging, website traffic, and post engagement
- Conducted client consultations to support sales team in generating sales leads
- Enhanced customer experience by delivering satisfactory service and resolving issues
- Streamlined project management processes by organizing client projects and reviewing invoices, ensuring efficient progress and seamless coordination.
Music Educator
VIVALDI MUSIC ACADEMY
07.2022 - 03.2023
- Employed diverse teaching approaches and learning strategies to help students of all abilities and ages understand and apply materials
- Developed lesson plans and adapted curriculum to meet the individual needs of students
- Created personalized short-term and long-term goals to track students' progress
- Prepared students for performances and competitions.
Operations and Administrative Consultant (Intern)
ELITE STUDIES U.S
10.2022 - 12.2022
- Completed weekly administrative and operations projects on time while working remotely
- Consulted directly with potential clients from Asia and North America, resulting in successful course enrollment
- Analyzed and updated student retention and new student enrollment rates to gain insights on age and course-level associations, class categories preferences, and class time preferences for marketing purposes
- Managed and monitored main social media account, developed marketing strategies to promote new courses and increase brand awareness, and enhanced client engagement
- Employed compelling storytelling content to promote new courses on social media platforms.
Programs Press Manager
BUTLER SCHOOL OF MUSIC – UNIVERSITY OF TEXAS AT AUSTIN
08.2021 - 12.2021
- Coordinated and oversaw production of concert programs for audiences over 2000
- Assisted in development of marketing content for school music events and speaker series
- Assisted with day-to-day management of programs progress and production to ensure on-time schedule
- Regularly monitored and updated event information to provide up-to-date event details to public.
Education
Master of Business Administration: Marketing Analytics -
University of North Texas
Denton, TX12.2025
Master of Music -
University of Texas At Austin
Austin, TX05.2022
Bachelor of Arts: Music -
University of Texas At Austin - Butler School of Music
Austin, TX05.2019
Skills
- Canva
- Social Media Management
- Excel Pivot Table
- Email Campaign
- Microsoft Excel
- Meta Ads Manager
- Analysis and reporting
- Tableau
- SQL
- Operational Efficiency
Certification
08/01/2022, Google Data Analytics Professional Certificate
Community Service
02/01/2016 - 05/01/2018, Humanity First, Volunteered at various community events to provide support such as supplying hygiene kits and food and fundraising for homeless veterans.
Languages
Chinese (Mandarin)
Native or Bilingual
Timeline
Digital Marketing and Operations Lead Intern
UTOPIA GLOBAL WELLNESS
03.2024 - Current
Business Operations Consultant / Digital Marketing Assistant
PRIME CABINETS & MORE
03.2023 - 02.2024
Operations and Administrative Consultant (Intern)
ELITE STUDIES U.S
10.2022 - 12.2022
Music Educator
VIVALDI MUSIC ACADEMY
07.2022 - 03.2023
Programs Press Manager
BUTLER SCHOOL OF MUSIC – UNIVERSITY OF TEXAS AT AUSTIN
08.2021 - 12.2021
Master of Business Administration: Marketing Analytics -
University of North Texas
Master of Music -
University of Texas At Austin
Bachelor of Arts: Music -
University of Texas At Austin - Butler School of Music