Yessli Pena
Fort Lauderdale,Fl
Summary
B2B SaaS Sales Professional with 3+ years of experience in cybersecurity and cloud-based platforms, specializing in outbound prospecting, consultative selling, and midmarket opportunity development. Proven ability to engage executive stakeholders, uncover compliance and security needs (including SOC 2), deliver virtual product demos, and advance high-value SaaS pipeline. Experienced with full-funnel sales support, CRM-driven pipeline management, and quota-driven environments. Fluent in English and Spanish.
Overview
8
8
years of professional experience
Work History
Business Development
Anitox
2024.06 - 2025.09
- Spearheaded business development initiatives across North America and LATAM, cultivating long-term partnerships with feed production and food safety organizations.
- Delivered customized pathogen control and biosecurity solutions, improving operational efficiency and feed quality for global clients.
- Utilized the Anitox INSIGHT platform to help clients leverage data for better decision-making and product adoption.
- Conducted market and competitor research to identify new business opportunities and support revenue growth initiatives.
Sales Development Representative
24By7security
2021.09 - 2024.06
- Prospected and developed midmarket cybersecurity SaaS opportunities through multi-channel outbound outreach (calls, email, LinkedIn), generating 25–30 qualified meetings per month.
- Engaged executive and technical stakeholders to conduct consultative discovery, uncover security and compliance pain points, and qualify opportunities for cloud-native security solutions.
- Delivered live virtual product demonstrations via Microsoft Teams, tailoring platform capabilities to customer risk management and compliance objectives, including SOC 2 readiness use cases.
- Managed CRM pipeline using HubSpot, Salesforce, and SalesLoft, contributing to over $200K in quarterly pipeline generation and improving lead-to-opportunity conversion by 15%.
- Represented the company at cybersecurity conferences and industry events, engaging prospects and expanding brand awareness within target markets
BDC Manager
Central BDC
2018.02 - 2021.01
- Began in a quota-carrying customer service role and quickly promoted to management after becoming a top performer.
- Led a high-performing team, exceeded performance metrics, and coached team members in customer engagement and sales execution.
- Collaborated with Account Executives and VPs to optimize scheduling, improve client retention, and drive revenue growth.
- Strengthened written and verbal communication skills through high-volume customer interaction and service coordination.
Education
Field of Study - Radiation Biology
Broward College
Fort Lauderdale, FLSkills
- B2B Lead Generation & Pipeline Management
- Consultative & Solution Selling
- Cybersecurity & SaaS Sales
- Customer Relationship Building
- Outbound Prospecting (Email, Calls, LinkedIn)
- CRM Tools: HubSpot, SalesLoft, Salesforce
- Market Research & Competitive Analysis
- Fluent in English & Spanish
- Strong Communication & Negotiation Skills
Languages
Spanish
Full Professional
Timeline
Business Development
Anitox
2024.06 - 2025.09
Sales Development Representative
24By7security
2021.09 - 2024.06
BDC Manager
Central BDC
2018.02 - 2021.01
Field of Study - Radiation Biology
Broward College