Yhasi Williams
Freelance
RENTON,WA
7
years of professional experience
Adaptable marketing professional with a background in community management, social media coordination, and digital campaign support. Known for strong collaboration, content planning, and reporting skills. Experienced in leading engagement efforts, tracking results, and supporting brand growth across online and in-person channels.
Work History
Community & Media Manager
7 Years 6 Months- Coordinated content requests with clients and creative partners in gaming, lifestyle, and beauty industries to ensure timely and effective delivery.
- Monitored community activity, enforcing guidelines and resolving conflicts with fair judgment.
- Liaised with clients and external stakeholders regarding promotional materials needed for campaigns.
- Tracked campaign performance and refined content plans based on insights, enhancing client engagement.
- Planned events, discussions, and campaigns to support community participation and connection.
- Led community engagement strategy across online and in-person channels for community-focused organization.
- Compiled performance reports on content metrics across platforms to inform strategic adjustments and improve future campaigns.
- Researched emerging technologies in order to keep up to date about new trends in the digital space.
Social Media Coordinator
2 Years 5 Months- Managed Beauty Barrage clients' social calendars for multiple beauty brand campaigns and promotions.
- Tracked post performance and gathered insights for Beauty Barrage reporting.
- Kept tabs on what competitors were posting on social media channels through dedicated research skills.
- Collaborated with field marketing teams on retail activation content and event coverage.
- Maintained brand voice across clients' social platforms and campaign materials.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
Digital Media Manager
1 Year 6 Months- Managed Salon Services Pro social media calendars across Instagram, Facebook, and email.
- Created beauty content highlighting salon products, services, and brand promotions.
- Supported paid ad setup for salon product launches and seasonal promotions.
- Analyzed website traffic trends using Google Analytics to determine effectiveness of marketing strategies.
- Collaborated with designers to create engaging graphics for ads and other promotional materials.
- Implemented SEO best practices to increase visibility of company website in search engine results pages.
- Coordinated with internal teams to ensure accuracy of digital media messaging across all channels.
Education
Associate of Arts - Marketing
Skills
Social media strategy
Content calendar management
Content development
Community building
Campaign management
Audience research
Influencer marketing
Paid social advertising
SEO optimization
Google Analytics
Market analysis
Brand voice consistency
Cross functional collaboration
Attention to detail
Creative problem solving
Community building
Timeline
Social Media Coordinator
Beauty Barrage
03.2024 - 08.2026Read More
Digital Media Manager
Salon Services Pro
08.2022 - 02.2024Read More
Community & Media Manager
Freelance
05.2019 - CurrentRead More
Green River College
Associate of Arts from Marketing
Read More