Summary
Work History
Education
Skills
Languages
Timeline
Generic

Yifan Xue

Seattle,Washington

Summary

Adept at developing integrated media plans for [Type] projects. Highly analytical and hardworking with good interpersonal skills and a detail-oriented nature. Performance-driving leader adept at aligning cross-departmental objectives to facilitate high-quality, on-time productions and long-term customer loyalty. Creative and innovative problem-solver exercises key strengths in workflow optimization, process re-engineering and strategic scheduling techniques. Offers track record of delivering superior-quality results for industry-leading publication conglomerates.

Work History

Media Planning

Oglivy
07.2023 - 10.2023
  • Maximized effectiveness of marketing campaigns by diversifying strategies across traditional and online platforms.
  • Handled client-facing business opportunities, developing media content plans for third parties.
  • Designed overall media campaign objectives, defining project goals and outlining [Type] limitations.
  • Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding.
  • Developed presentations, execution plans and tracking metrics for each campaign.

Project Planning and Editorial Department

IFeng News
06.2023 - 10.2023
  • Created optimization strategies to drive efficient and systematic decision making.
  • Planned and coordinated materials, equipment and labor for 5 projects.
  • Improved productivity 60% by implementing updated capacity-planning models.
  • Formulated manufacturing sequences and developed new production processes.

Education

Bachelor of Arts - Economics

University of Washington
Seattle, WA
06.2025

High School Diploma -

Zhengzhou No.11 High School
Zhengzhou, China
06.2021

Skills

  • Campaign Development
  • Post-Buy Analysis
  • Account Management
  • Nielsen

Languages

Chinese (Mandarin)
Native or Bilingual
English
Native or Bilingual

Timeline

Media Planning

Oglivy
07.2023 - 10.2023

Project Planning and Editorial Department

IFeng News
06.2023 - 10.2023

Bachelor of Arts - Economics

University of Washington

High School Diploma -

Zhengzhou No.11 High School
Yifan Xue