Summary
Work History
Education
Skills
Accomplishments
Hobbies
Timeline
Teacher
YILAN LI

YILAN LI

Evanston,IL

Summary

Dedicated student currently building foundational skills for Brand Marketing Intern role. Prepared for challenges of position and ready to use abilities in communication and problem-solving to meet company goals.

Work History

Brand Strategist Assistant

Ogilvy
Shanghai, China
05.2021 - 07.2021
  • Participated in two projects, including writing creative briefing report for products of FMCG brand Nestlé, and BMW brand triangle strategy report.
  • Compiled in-depth planning scheme framework, used resource websites to analyze market structure.
  • Identified appropriate marketing channels and conducted consumer portraits to target customers for campaigns.
  • Created customized marketing materials to increase product awareness.

Human Resources Intern

Bytedance
Beijing, China
01.2021 - 05.2021
  • Responsible for recruitment of Bytedance's education brand. Have taken charged of more than 50 open posts, and mainly responsible for more than 10 posts.
  • On average, searching and evaluating more than 80 resumes per month, with acceptance rate rising from 30% to 65%. Sourcing and judgment abilities have been greatly improved.
  • Participated in brand promotion projects, assisted mentor to interview excellent employees and write articles for company's we-media.
  • Developed strong written and verbal communication skills.
  • Assisted human resources and recruiting teams by scheduling phone screens and on-site interviews and planning recruitment related events.
  • Maintained relationships with personnel using strong collaboration and teamwork skills.

Education

Bachelor of Arts - Econometrics And Quantitative Economics

The Ohio State University
Columbus, OH
05.2022

Skills

  • Computer Proficiency
  • Brand Development and Marketing
  • Creative Writing
  • Interpersonal communication
  • Team Leadership
  • Music Production
  • Team Leadership
  • Music Production

Accomplishments

  • Exploring the Branding of Korean Entertainment Industry From Human Brand and Brand Loyalty (ICHSSR 2022), published on Advances in Social Science, Education and Humanities Research> (ISSN: 2352-5398).

Hobbies

  • Writing Novels: Own personal writing accounts on AO3, Weibo, WeChat public account, Lofter with the cumulative number of words exceeding 200,000+ and an average view of 10,000+ for each novel.

Timeline

Brand Strategist Assistant

Ogilvy
05.2021 - 07.2021

Human Resources Intern

Bytedance
01.2021 - 05.2021

Bachelor of Arts - Econometrics And Quantitative Economics

The Ohio State University

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YILAN LI