Yiming Wei
Rancho Cucamonga,CA
Summary
To leverage my extensive experience in sales and product expertise to contribute to the success of a leading company, while continuing to provide excellent customer service and drive revenue growth. Seeking a challenging position that offers opportunities for professional development and career advancement.
Overview
9
9
years of professional experience
Work History
Marketing Director
New Speed Co
10.2023 - Current
- Strategic Planning Develop and implement comprehensive marketing strategies to enhance brand positioning in the high-end home customization market.
Conduct market analysis to identify new business opportunities and target demographics.
- Team Leadership Lead and manage the marketing and operations team to achieve monthly and annual performance goals.
Provide mentorship and professional development for team members.
- Brand Management Oversee branding initiatives, ensuring consistent messaging and alignment with company vision.
Collaborate with design and sales teams to maintain a premium brand image.
- Customer Acquisition & Retention Design and execute campaigns to attract and retain high-value clients.
Build strong relationships with partners and stakeholders to expand the client base.
- Operational Efficiency Optimize operational workflows to improve customer experience and reduce costs.
Monitor and report key performance indicators (KPIs) to drive continuous improvement.
- Event Management Plan and host promotional events, such as open house showcases and industry expos.
Establish partnerships with premium suppliers and designers for co-marketing opportunities.
Manager
Chinabros
03.2021 - Current
- Responsibilities:
- - Co-owner of the Chinese restaurant
- - Managed daily operations, including ordering supplies and scheduling staff
- - Oversaw advertising and promotional activities
Marketing manager
SF MOTORS (HUAWEI)
03.2020 - 02.2021
- Job Responsibilities:
- 1
- Develop and execute marketing strategies to drive business growth
- 2
- Oversee brand management to ensure consistency across all channels
- 3
- Analyze market trends and consumer behavior to inform marketing decisions
- 4
- Manage brand positioning and communication to ensure consistency across all channels
- 5
- Conduct market research to analyze consumer behavior, market trends, and competitive dynamics
- 6
- Develop and manage the marketing budget to ensure cost-effective campaigns
- 7
- Plan and implement advertising campaigns, promotional events, and product launches
- 8
- Analyze and report the effectiveness of marketing campaigns, using data to inform future strategies
- 9
- Build and maintain strong relationships with clients, media, and stakeholders
Product Specialist
Tesla
02.2019 - 03.2020
- Responsibilities:
- - Provided detailed information and demonstrations of Tesla vehicles to customers
- - Conducted competitive analysis to emphasize the advantages of Tesla products
- - Guided customers through the entire sales process, from inquiry to delivery
- - Promoted and sold additional services and products, including vehicle insurance
Sales
Mercedes-Benz
04.2016 - 01.2019
- Responsibilities:
- - Introduced Mercedes-Benz vehicles to walk-in customers
- - Compared competitive products to highlight Mercedes-Benz advantages
- - Completed the sales process from initial contact to final purchase
- - Sold automotive insurance alongside vehicle sales
- - Consistently ranked as the top sales performer
Education
Bachelor of - Accounting
Griffith University
Brisbane，australiaSkills
- - Sales techniques - Excel - PowerPoint - Social Media Operations and Content Creation -Data Analysis and Monitoring
Languages
Mandarin English Shanghainese
Hobbies and Interests
- Passionate about cars and the automotive industry., - Owner of two sports car clubs., - Skilled in installing PPF (Paint Protection Film) and color change wraps., - Experienced in basic car detailing, including ceramic coating and waxing.
Timeline
Marketing Director
New Speed Co
10.2023 - Current
Manager
Chinabros
03.2021 - Current
Marketing manager
SF MOTORS (HUAWEI)
03.2020 - 02.2021
Product Specialist
Tesla
02.2019 - 03.2020
Sales
Mercedes-Benz
04.2016 - 01.2019
Bachelor of - Accounting
Griffith University
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