Ying Li

Project Focus: Desktop UV printers, AI-powered sports hardware, smart sleep devices, audio systems, AI glasses, and other consumer technology products.

• End-to-End Project Management: Led multiple global crowdfunding campaigns from strategy through launch, defining product positioning, market research, timelines, budgets, and go-to-market plans while managing milestones and risks.
• Cross-Functional Leadership: Served as central point of contact across clients, design, media, development, and external partners, aligning requirements, reviews, approvals, and milestones across multiple concurrent projects.
• Pre-Launch Growth & Conversion: Built and executed pre-launch funnels across landing pages, surveys, Kickstarter follow-up and reservation pages, segmented email journeys, and automated workflows to grow leads and high-intent audiences.
• Content & Creative Strategy: Owned English landing pages, email campaigns, social content, KOL scripts, and PR narratives. Translated complex product features into clear customer value and actionable creative briefs.
• Paid Media & Performance Optimization: Partnered with Meta and Google media buyers to test audiences, creative assets, and conversion paths. Track CPL, CTR, email sign-ups, and deposit conversions to optimize pages, content, and campaign cadence.
• Creator & Community Operations: Managed global creator and KOL partnerships from outreach and product seeding to script review and publishing. Led community engagement across Facebook, Instagram, and Discord, leveraging user feedback for product and messaging insights.

• Managed content publishing, account optimization, and community engagement for AiPPT.com across YouTube, Instagram, LinkedIn, Facebook, and X.
• Evaluated 50+ KOLs and reviewed 20+ video scripts, resulting in partner content generating 500K+ views, 3,000+ user sign-ups, and $3,000 in revenue.
• Optimized 500+ blog posts, increasing Google’s indexing rate to over 75% and securing listings on 10+ international directories while developing standardized SOPs.