YINUO QIU
New York,NY
Summary
Accomplished art and luxury professional with international expertise across New York, London, Shanghai, and Hong Kong. Specializes in client and market research, VIP engagement, and luxury consumer insights. Strong understanding of Chinese and international luxury markets drives impactful results in diverse environments.
Overview
6
6
years of professional experience
Work History
Founder
TaroBAE
Shanghai, China
03.2022 - Current
- Established independent fashion business targeting underserved youth segment, growing community to over 80,000 customers with 60% repurchase rate.
- Led 8-person team in product, supply chain, marketing, and customer strategy, generating RMB 1.2M in annual sales and securing RMB 700K in external investment.
- Established brand identity and vision for innovative lifestyle products.
- Managed product development lifecycle from concept to market launch.
- Developed strategic partnerships with suppliers and distributors to enhance product reach.
Public Relations Intern
Velvet.Co
New York, USA
05.2026 - 07.2026
- Conducted media, competitor, and market research for international fashion and lifestyle clients; prepared press materials and executed targeted outreach to enhance client visibility.
- Coordinated gifting and campaign deliverables while managing follow-ups across clients, editors, and internal teams to ensure timely project execution.
Digital Marketing Intern
Thom Browne
Shanghai, China
04.2024 - 08.2025
- Coordinated collection launches and brand activations across PR, operations, retail partners, and external stakeholders.
- Managed VIP, media, and influencer guest information and event logistics; researched audience, media, and cultural opportunities aligned with brand objectives.
Intern
UCCA Center for Contemporary Art (UCCA Edge)
Shanghai, China
06.2023 - 12.2023
- Coordinated 'Matisse by Matisse' exhibition operations, overseeing installation, artwork documentation, opening events, artist liaison, guided interpretation, and on-site logistics to ensure smooth execution.
- Supported the curation of contemporary art exhibitions and installations to enhance artistic engagement.
- Facilitated VIP and collector reception, maintained artwork and stakeholder databases, and compiled press clipping books by monitoring and synthesizing key coverage to enhance stakeholder engagement.
PR & Marketing Intern
Prada
Shanghai, China
01.2021 - 01.2022
- Supported high-touch client engagement, product storytelling, competitor analysis, media and stylist relations, sample loans, and event communications in luxury-brand environments.
- At Prada Rong Zhai, assessed client preferences and purchasing behavior to tailor product recommendations and strengthen client relationships.
Education
MPS - Fashion Management
Parsons School of Design | The New School
New York, NY08-2026
Participant -
Christie's Education Asia - Spring Auction Week
Hong Kong05-2023
BA (Hons) - Fashion Photography
London College of Fashion | University of The Arts London
London, UK06-2022
Skills
- Brand Development
- Client & Consumer Insights
- Market Research
- Competitive analysis
- Event Marketing
- Social media strategy
- Data Analytics
- Microsoft Excel
- PowerPoint
- Visual Merchandising
- Social media strategy
Languages
- Mandarin Chinese (Native)
- English (Professional Proficiency)
Timeline
Public Relations Intern
Velvet.Co
05.2026 - 07.2026
Digital Marketing Intern
Thom Browne
04.2024 - 08.2025
Intern
UCCA Center for Contemporary Art (UCCA Edge)
06.2023 - 12.2023
Founder
TaroBAE
03.2022 - Current
PR & Marketing Intern
Prada
01.2021 - 01.2022
MPS - Fashion Management
Parsons School of Design | The New School
Participant -
Christie's Education Asia - Spring Auction Week
BA (Hons) - Fashion Photography
London College of Fashion | University of The Arts London