YORAM EZRA
New York,NY
Summary
Dynamic Director oversees every facet of production with strong project management and decision-making skills. Bring comprehensive knowledge of Web 3.0 production, planning, and technical operations. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines.
Overview
23
23
years of professional experience
Work History
Director, Audience Engagement and Marketing Operations
Union for Reform Judaism
10.2019 - Current
- Lead a dynamic team in driving audience engagement and retention strategies, leveraging Salesforce Marketing Cloud, Google Analytics, Google Ads, and other industry-leading marketing technologies
- Developed and executed comprehensive marketing strategies, resulting in a 20% increase in average email open rates and over 150% growth in subscriptions, driving significant revenue growth
- Designed and implemented customer journeys, enhancing customer experiences, nurturing leads, and driving conversions, resulting in a 40% increase in customer acquisition
- Utilized advanced reporting and analytics tools, such as Salesforce Einstein (AI), Google Analytics, and custom-built dashboards, to analyze campaign performance, measure ROI, and provide data-driven insights that led to a 25% increase in marketing campaign effectiveness
- Segmented customer data effectively to deliver highly targeted and personalized marketing campaigns that achieved a 35% increase in customer engagement
- Developed and executed content strategies that resonated with target audiences, resulting in a 35% increase in social media engagement and a 40% increase in website traffic
- Managed social media platforms, including Facebook, Twitter, and LinkedIn, created engaging content, and implemented strategies utilizing Google Ads, resulting in a 60% increase in follower engagement, brand awareness, and customer loyalty across various channels
- Collaborate closely with cross-functional teams, including marketing, IT, and analytics, to align marketing technology initiatives with overall business goals.
Director of Operations and Sales
Robinson Studios LLC
09.2016 - 10.2019
- Led a highly successful event photography studio, overseeing daily operations, implementing business management software, and streamlining workflows to increase efficiency and enhance client management
- Restructured pricing of services, resulting in a notable 30% increase in profits over one year, maximizing revenue generation
- Developed and executed targeted marketing campaigns, utilizing tools like Google Analytics and Salesforce, to attract new clients, increase website conversions by 20%, and enhance customer segmentation
- Implemented customer retention programs, including loyalty initiatives and personalized offers, resulting in a 15% increase in customer retention and repeat business
- Cultivated strong partnerships with vendors, negotiating favorable contracts and ensuring timely service delivery, optimizing operational costs and maintaining quality standards
- Proactively monitored industry trends, identified opportunities for innovation, and successfully introduced new services to capture emerging market segments
- Fostered a positive work culture, providing mentorship and professional development to enhance team productivity and employee satisfaction
- Ensured compliance with industry regulations, implemented quality control measures, and maintained high standards of service delivery.
Director, Digital Strategy and Digital Marketing
Hadassah, The Women's Zionist Organization of America, Inc.
06.2008 - 09.2016
- Led the digital and marketing strategy department, implementing best practices for online fundraising and donor engagement, resulting in a 35% increase in online donations and a 40% growth in donor acquisition
- Implemented data-driven A/B testing for web design and email marketing, driving a 30% increase in open and conversion rates, and optimizing user experience across digital channels
- Managed the selection and oversight of CRM and hosting vendors, ensuring solutions met organizational needs and budgetary parameters, resulting in streamlined operations and cost savings of $250,000 annually
- Spearheaded complex business projects, leveraging agile scrum methodology, to re-engineer the CMS and CRM systems, improving operational efficiency and data management capabilities
- Planned and executed highly successful PPC and social media campaigns, resulting in a 150% increase in engagement and a 40% growth in subscribers and followers, effectively expanding the organization's online reach and brand visibility.
VP Client Services
Schematic
02.2006 - 09.2008
Senior Account Manager, Interactive Development
Case Agency
10.2006 - 06.2008
- Collaborated closely with technical and creative teams, providing dynamic and collaborative leadership to ensure high levels of client satisfaction and successful project outcomes
- Engaged in thorough requirement gathering and documentation, resulting in the development of detailed project plans that align with client objectives and deliverables
- Oversaw the successful deployment of self-service websites, enabling customers to create customized jewelry while seamlessly accessing real-time inventory from multiple sources, enhancing the overall user experience
- Cultivated and maintained a high level of trust with clients, serving as a reliable point of contact, understanding their needs, and ensuring the project's success while fostering strong and long-lasting relationships
- Managed multiple vendors and projects concurrently, ensuring effective communication, coordination, and teamwork across all stakeholders, resulting in streamlined project execution and timely delivery.
Director of eCommerce
Fragments
09.2004 - 01.2006
Interactive Marketing and eCommerce Consultant
Ezra Interactive
03.2002 - 08.2004
Managing Director
Oven Digital
06.2000 - 03.2002
Education
Bachelor of Fine Arts, Major in Graphic Arts and Marketing -
Fashion Institute of Technology – State University of New York
Skills
- Salesforce & SFMC
- Email automation
- Audience Segmentation
- Analytics and SEO
- Web Development
- Market Analysis
- Brand Positioning
- Strategies and goals
- Strategic planning
- Negotiation
- Staff Management
Military Service
Israel Defense Forces, Army Infantry; 931 Brigade & 50th Airborne Battalions
Speaking Engagements
- BBCON 2013 - Blackbaud Annual Conference
- New York University, School of Continuing Education, New York, NY - Fundraising Concepts and Practices; Guest Speaker 2014 and 2015
Timeline
Director, Audience Engagement and Marketing Operations
Union for Reform Judaism
10.2019 - Current
Director of Operations and Sales
Robinson Studios LLC
09.2016 - 10.2019
Director, Digital Strategy and Digital Marketing
Hadassah, The Women's Zionist Organization of America, Inc.
06.2008 - 09.2016
Senior Account Manager, Interactive Development
Case Agency
10.2006 - 06.2008
VP Client Services
Schematic
02.2006 - 09.2008
Director of eCommerce
Fragments
09.2004 - 01.2006
Interactive Marketing and eCommerce Consultant
Ezra Interactive
03.2002 - 08.2004
Managing Director
Oven Digital
06.2000 - 03.2002
Bachelor of Fine Arts, Major in Graphic Arts and Marketing -
Fashion Institute of Technology – State University of New York
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