Yubin(Ben) Li
Data Analyst / Marketing Specialist
San Francisco,CA
Summary
Data/Audience Analyst experienced with business operations assisting marketing management and determining customer wants and demands. Committed to excellence and dedicated to analyzing business records to discover significant insights and make recommendations that lead to increased business profitability and growth.
Overview
5
5
years of professional experience
2
2
years of post-secondary education
Work History
Audience Manager
Ubisoft
San Francisco
06.2019 - Current
- Manage audience activation and optimization process for acclaimed franchises such as Assassin's Creed, Far Cry, Just Dance and Rainbow Six
- Analyze internal, external or integrated data information and identify insights that support media objectives and initiatives, from planning phases through activation
- The subject matter expert in data management and audience activation – contribute to building a learning agenda to evangelize audience management best practices, and educate cross functional teams.
Business Analyst
Vmware
Palo
03.2018 - 06.2019
- Conduct business process analysis and identify key issues, changes in subscription performance across nearly 4,500 external service providers
- Designed and maintained statistical analysis models on large data sets using Excel and Tableau
- Developed process mapping of current and future business processes and opportunities for growth.
Data Marketing Analyst
Google
Mountain View
05.2016 - 04.2017
- Worked closely with the global marketing team at Google Ads and reached 200% revenue goal
- Utilized SQL & Excel to analyze marketing campaigns, pre-sales activities, customers, and competitors
- Prepared and presented various performance reports and dashboards using Excel and Tableau.
Data Research Assistant
UCLA
Los Angeles
03.2015 - 06.2015
- Utilized SQL and provided ready access to all experimental data for the faculty researcher and supervisor
- Maintained and upgraded database using SQL to meet demands of the department to ensure it ran smoothly.
Education
B.S - Statistics
University of California
09.2013 - 06.2015
Skills
Experience with Microsoft office, SQL, Tableau
Experience in data driven performance marketing experience
Experience working with DMP/CDP or data amplification platforms (eg Salesforce)Effective verbal and written communicationStrategic planning and project management
Timeline
Audience Manager
Ubisoft
06.2019 - Current
Business Analyst
Vmware
03.2018 - 06.2019
Data Marketing Analyst
Google
05.2016 - 04.2017
Data Research Assistant
UCLA
03.2015 - 06.2015
B.S - Statistics
University of California
09.2013 - 06.2015