YuFei Zha

Motivated and detail-oriented recent graduate with a Master's degree in Business Analytics, a Bachelor's degree in Psychology, and a minor in Human Resources. Seeking an entry-level position in HR or as a Business Analyst. Eager to apply analytical skills, hands-on project experience, and a solid foundation in psychology and human resources to contribute effectively to your team.

• Developing Talents, Human Resources Course Project: Conducted a comprehensive questionnaire to identify the current problems and challenges faced by educators. Developed and distributed the questionnaire, ensuring a high response rate and reliable data collection. Analyzed survey data using statistical tools, identifying key trends and insights regarding educators' issues., Research Analysis, Communication, Teamwork, Problem-Solving
• HRM Financial Decisions, Human Resource Management Financial Decision Project: Performed a comprehensive analysis of long-term capital investment options for the Human Resources group, focusing on enhancing organizational efficiency. Identified high-impact investment opportunities, contributing to strategic HR initiatives and supporting overall business objectives., Financial Analysis, Strategic Decision-Making, Project Management
• Digital Marketing Strategy, Analysis of iPhone Customer Loyalty: Conducted in-depth research on Apple's marketing strategies, customer behavior, and loyalty programs. Analyzed market trends, customer reviews, and survey data to identify key factors driving loyalty. Developed engaging and informative content, including data visualizations, to clearly present findings. Provided strategic recommendations based on the analysis, aimed at enhancing customer retention and loyalty., Market Research, Analytic Thinking, Communication, Digital Marketing
• Business Analytics Project Management, Miro Collaboration Project: Designed and implemented a detailed project plan to streamline inter-departmental communication. Developed visual content and workflows on Miro to illustrate communication channels, processes, and task assignments. Coordinated with various department heads to gather requirements and ensure the Miro board met all departmental needs. Conducted training sessions for team members on using Miro effectively, ensuring smooth adoption of the tool. Addressed and resolved communication bottlenecks, improving overall project efficiency and clarity., Business Analytics, Project Management