Yuhuan(Alex) Dan

Detail-oriented event planning and marketing student with hands-on experience supporting large-scale conferences, brand activations, and cross-functional project teams. Skilled in vendor coordination, onsite execution, audience management, and client communication. Experienced across China and U.S. events including the 2025 AWS China Summit and SXSW. Passionate about creating seamless guest experiences and delivering high-impact event operations.

Chuck E. Cheese – Brand Repositioning & Marketing Strategy Proposal

 | 2025.08 – Present

• Conducted competitive analysis of Chuck E. Cheese against key rivals (Dave & Buster’s, Main Event) and identified brand aging and positioning challenges.
• Performed SWOT analysis and consumer survey (n=50) to uncover key drivers: food quality, immersive experience, and adult-friendly attributes.
• Insights revealed: 76% of consumers expect improved dining experience; 92% support adding “adult-only areas.”
• Developed a brand rejuvenation strategy centered on “dual-customer value”—enhancing both family and adult experiences to support brand revitalization.

Bristol Myers Squibb – Organizational Structure & Decision-Making Mechanism Study

 | 2025.09 – 2025.11

• Conducted cross-functional organizational diagnostics for BMS, focusing on decision-making bottlenecks under matrix structure.
• Applied McKinsey 7S Framework, Matrix Structure Theory, and Decision-Making Framework to identify issues in resource alignment and cross-team collaboration.
• Evaluated cultural dynamics, communication efficiency, and employee workload to assess decision quality and organizational cohesion.
• Delivered optimization recommendations to improve decision speed, teamwork efficiency, and strategic execution.

Dynamo Case – Corporate T&E (Travel & Expense) Process & Cost Analysis

 | 2025.09 – 2025.11

• Assessed the inefficiencies in Dynamo’s T&E process, diagnosing issues including manual processing, low automation, and high labor-related costs.
• Benchmarked competitor practices and evaluated potential cost-saving initiatives, estimating annual reporting cost savings of $113.5M.
• Recommended CFO-led automation strategies (estimated $2116 per ER savings), renegotiated vendor terms, and redesigned approval workflows.
• Project demonstrated the financial impact and scalability of process optimization and internal control enhancements.

Walmart vs. Target – Financial Statement Analysis

 | 2025.03 – 2025.05

• Compared Walmart and Target’s financial health across liquidity, profitability, leverage, and operational efficiency.
• Analyzed cost structure, margins, SG&A efficiency, tax burden, and capital allocation differences.
• Identified Walmart’s advantage in inventory efficiency and global scale, and Target’s competitive strengths in cost of capital and asset turnover.
• Delivered insights on which company demonstrated stronger foundational financial resilience.

Silicon Valley Bank (SVB) – Investment Portfolio Risk Analysis

 | 2024.04 – 2024.08

• Analyzed SVB’s 10-K filing to evaluate asset portfolio composition, AFS/HTM securities risks, and unrealized loss exposures.
• Assessed interest rate sensitivity, duration mismatch, and liquidity risk leading to market value declines.
• Evaluated the bank’s reporting under ASC 320 and presented comprehensive findings on asset impairment risk and governance failures.
• Recommended oversight improvements to mitigate future systemic risks.

Psychology Club – Events Director

｜2023.05 – Present
Planned and executed psychology-themed campus events for students of different grade levels. Designed creative and interactive formats to increase engagement and mental-health awareness. Led a team to develop event concepts, manage promotion, and coordinate on-site operations. Organized popular events such as Escape Room: Psychology Edition, Life Auction, and Pet Therapy, attracting hundreds of participants.

Campus Soccer Team – Captain & Club President

｜2021.10 – Present
Led team training, competition preparation, and club management. Competed in university leagues, regional tournaments, and Beijing Cup events, achieving multiple top-three finishes including 7v7 championship and 11v11 runner-up. Managed weekly training sessions, team logistics, and performance reviews. Selected to represent Chaoyang District in Beijing youth tournaments and qualified for the U19 national security trial camp.

ACC (Alzheimer Community Center) – Co-Founder

｜2022.05 – 2024.05
Co-founded a student group focused on Alzheimer’s neuroscience and mental-health issues. Organized discussions on disease mechanisms, prevention, and intervention methods. Collaborated with senior-care organizations in Shanghai to host music therapy sessions for elderly residents.