Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Yulia McKinney

DFW

Overview

15
15
years of professional experience

Work History

Regional Director

SHIFTKEY
01.2023 - 01.2025
  • Launched 3 new U.S. states, including the first region to offer Therapy services, overseeing market entry, hiring, and execution.
  • Forecasted annual, quarterly, and monthly sales goals.
  • Analyzed market trends and competitive landscape to inform strategic decision-making for resource allocation.
  • Streamlined communication processes between operational and corporate teams to ensure alignment on objectives.
  • Facilitated training programs focused on operational excellence, boosting team capabilities and service quality standards.
  • Motivated employees through effective communication, recognition programs, and tailored incentive structures that aligned with corporate objectives.
  • Developed and executed regional sales strategies to enhance market share and drive revenue growth.


Senior Account Manager

SHIFTKEY
01.2022 - 01.2023
  • Grew regional revenue to $10M+ annually, through account expansion, provider engagement, and strategic retention.
  • Mentored junior team members and helped establish scalable processes for rapid market growth.
  • Developed strong relationships with key clients to enhance customer satisfaction and retention.
  • Delivered exceptional customer service by resolving client concerns quickly and efficiently.

Account Manager

SHIFTKEY
01.2022 - 01.2022
  • Drove a 420% month-over-month growth, making it the fastest-growing region in ShiftKey’s history.
  • Built and executed outreach strategies that dramatically increased market penetration.

Regional Sales and Education Manager

LANCER SKINCARE
01.2018 - 01.2021
  • Managed sales, education, and brand performance across Nordstrom, Saks, Neiman Marcus, Sephora, and SpaceNK accounts.
  • Achieved 35% YoY revenue growth through product education, brand storytelling, and in-store execution.
  • Expanded counter space in DFW, and increased SpaceNK NYC locations from 2 to 5 stores.
  • Led the launch of Lancer into the spa market, creating treatment protocols and onboarding esthetic partners.
  • Traveled 45% to lead store visits, events, training, and high-touch client relationships.
  • Collaborated with marketing team to align educational content with promotional strategies.

Cosmetics Department Manager

NORDSTROM
01.2010 - 01.2018
  • Led a $12M flagship department with 58 employees, ranked #1 in the region.
  • Delivered record-breaking sales, operational excellence, and premium customer service metrics.
  • Built a strong culture of accountability, training, and performance that fueled continued growth.

Assistant Manager

NORDSTROM
10.2015 - 11.2016
  • Supported store leadership across departments with a focus on team performance, sales strategy, and customer experience.
  • Contributed to department-level sales increases and internal promotions.
  • Supported customer service initiatives, addressing inquiries and resolving issues promptly.
  • Supervised day-to-day operations to meet performance, quality and service expectations.

Counter Manager

NORDSTROM
04.2010 - 10.2015
  • Successfully launched multiple brands and high-profile events, exceeding revenue targets and building long-term client relationships.
  • Played a key role in onboarding new hires and developing a culture of client-focused selling.
  • Developed promotional displays to attract customers and boost sales during key marketing campaigns.
  • Managed inventory levels, coordinating with suppliers to maintain stock availability and reduce shortages.
  • Collaborated with upper management on strategic initiatives for enhancing overall customer experience at the counter.

Education

Associate of Science - Product Development

FIDM
Los Angeles

Skills

  • Regional Sales Leadership
  • High-Growth Market Strategy
  • Account Management & Retention
  • Multi-Channel Brand Development
  • Cross-Functional Team Leadership
  • Territory Expansion
  • Sales Enablement & Training
  • Event Planning & Execution
  • Strategic Relationship Management
  • Sales strategy development
  • Revenue forecasting
  • KPI analysis

Accomplishments

  • 420% MoM growth – Fastest-growing ShiftKey region
  • Region of the Year – ShiftKey (2023 & 2024)
  • $560M+ in Regional Revenue Management
  • Key Club – 2023, 2024, trending 2025
  • #1 in New Business – 200+ accounts closed
  • 35% YoY Growth – Lancer Skincare
  • $12M Nordstrom Department – #1 in Region

Timeline

Regional Director

SHIFTKEY
01.2023 - 01.2025

Senior Account Manager

SHIFTKEY
01.2022 - 01.2023

Account Manager

SHIFTKEY
01.2022 - 01.2022

Regional Sales and Education Manager

LANCER SKINCARE
01.2018 - 01.2021

Assistant Manager

NORDSTROM
10.2015 - 11.2016

Counter Manager

NORDSTROM
04.2010 - 10.2015

Cosmetics Department Manager

NORDSTROM
01.2010 - 01.2018

Associate of Science - Product Development

FIDM

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