Yuridia Tolliver
Indio,CA
Summary
Results-driven Database Marketing Manager known for high productivity and efficient task completion. Possess specialized skills in data analysis, customer segmentation, and campaign management. Excel in problem-solving, teamwork, and time management to lead projects to success. Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Database Marketing Manager
Fantasy Springs Resort Casino
Indio , CA
12.2014 - Current
- Analyzed data to identify trends in customer behavior, preferences, and purchasing habits.
- Designed reports based on key performance indicators for senior management review.
- Trained staff members on proper use of software tools for managing customer databases.
- Ensured compliance with relevant privacy laws when handling personal information collected from customers or clients.
- Collaborated with other departments to coordinate strategic marketing activities.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Recommended policy changes to improve marketing tactics and strategies.
- Payroll and Scheduling
Education
Master of Science - Psychology
University of Phoenix
Tempe, AZ02-2023
Bachelor of Science - Applied Psychology
University of Phoenix
Tempe, AZ02-2020
High School Diploma -
Indio High School
Indio06-1998
Skills
- Customer Segmentation
- Team leadership abilities
- Analytical Skills
- Promotional Events
- Customer Relationship Management
- Effective Communication
- Excellent Communication
- Team Leadership
- Task Prioritization
- Multitasking Abilities
- Staff Monitoring
- Attention to Detail
Certification
- Cerified Body Sculptor
- Scentsy SuperStar Consultant
Languages
Spanish
Native/ Bilingual
References
References available upon request.
Timeline
Database Marketing Manager
Fantasy Springs Resort Casino
12.2014 - Current
- Cerified Body Sculptor
- Scentsy SuperStar Consultant
Master of Science - Psychology
University of Phoenix
Bachelor of Science - Applied Psychology
University of Phoenix
High School Diploma -
Indio High School
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