Yurika Hori
Springfield,MO
Summary
I moved to U.S from Japan by myself for College education when I was 17 years old. Experienced New International Business Development Manager with a demonstrated history of working in the cheerleading and dance fashion, camp and competition industry. Skilled in managing Sales & Marketing, Promotions, Sales Process, Recruiting, Sales Presentations and Salesforce.com.
Overview
17
17
years of professional experience
Work History
Director of International Merchandise
International Cheer Union
Memphis, TN
04.2021 - Current
- Lead the development of dynamic online store seasonal presentations, and build partnerships with key cross-functional teams in Field Visual, Design, Merchandising, Marketing, Store Design, and Operations.
- Developed and executed promotional strategies across social media for existing and potential clients
- Actively participate in the design merchandising process, including working with design to meet business requirements for the respective product category, and managing SKU and development targets, sample commitments and budgets, packaging, hang tag activities, and initial style file setup.
- Oversee order processing through the Order Management System, ensuring timely and accurate order fulfillment.
- Work closely with business partners and design teams to bring design visions to life, and ensure consistency across all product offerings.
- Represent global merchandising and product trends, aligning them with industry needs to inform strategy
- Direct the development of seasonal online store presentations, collaborating with Global Merchandising to execute visually compelling store sets
- Oversees the resolution of store specific merchandising challenges that require adaptations based on merchandise type, volume and inventory levels
- Directs necessary adaptations to seasonal visual and merchandising direction
- Ensure clear communication of additional marketing needs based on marketing distribution reports
Director of Business Development for International
Varsity Spirit
Memphis, TN
12.2011 - 04.2021
- Trained and managed international sales representatives and customer service teams.
- Developed and executed promotional strategies across social media for existing and potential clients.
- Designed custom uniforms and outfits for high-profile clients.
- Managed order processing through the Order Management System, and tracked order fulfillment.
- Utilized Salesforce to identify and capitalize on growth opportunities within territories.
- Recruited Japanese dance and cheerleading teams for camps, clinics, and competitions.
- Organized and taught cheerleading and dance camps in Japan.
- Coordinated fashion shows, including model selection, outfit design, music curation, choreography, and MC duties
- Served as an ambassador for Japanese teams at ESPN Disney events, assisting VIP clients.
- Organized travel logistics, including flights, hotels, and accommodations for staff and clients.
Instructor
Universal Cheerleading Association
Memphis, TN
05.2009 - 04.2021
- Taught cheerleading camps and stunt clinics to over 2,000 cheerleaders in the Midwest.
- Evaluated and coached teams on performance skills, including cheers, dances, and stunting techniques.
- Organized cheerleading competitions and National Championships.
- Served as a Japanese ambassador and translator at the Cheerleading and Dance World Championship, Disney World, Orlando, FL.
Varsity Sales Representative
Varsity Spirit Fashion
Springfield, MO
12.2011 - 12.2013
- Managed over 300 clients, achieving sales of over $327,000.
- Conducted cold calls to potential clients and developed long-term relationships with existing customers.
- Provided tailored customer service and product recommendations, focusing on budget-conscious solutions.
- Processed orders and managed customer satisfaction through follow-ups and issue resolution.
- Recruited over 125 teams for camps, clinics, and competitions across multiple camp brands.
- Attended National Sales Conferences, and participated in monthly training webinars.
State Director’s Assistant
Universal Cheerleading Association
Memphis, TN
01.2011 - 12.2011
- Recruited cheerleaders for camps, clinics, and competitions across the region.
- Managed communication and client outreach through Excel spreadsheets.
- Coordinated giveaways for coaches during major regional conferences.
Japanese Tutor
Foreign Language Resource Center
Joplin, Missouri
08.2008 - 05.2011
- Assisted students with mastering the written and oral aspects of the Japanese language.
- Managed administrative duties, including organizing documents and data at the Foreign Language Resource Center.
Education
Bachelor of Arts - General Studies, Japanese
Missouri Southern State University
Joplin, Missouri05.2011
Associate Of General Studies - General Studies
Northeastern Oklahoma A&M College
Miami, OK05.2008
Associates Degree - General Education
College of Eastern Utah
Price, Utah05.2007
Skills
- Salesforce CRM
- Social Media Management
- Event Coordination & Management
- Customer Service & Relationship Building
- Japanese-English Translation
- Public Speaking & Presentation
- Team Management & Training
- Microsoft Office Suite (Excel, Word, PowerPoint)
Timeline
Director of International Merchandise
International Cheer Union
04.2021 - Current
Director of Business Development for International
Varsity Spirit
12.2011 - 04.2021
Varsity Sales Representative
Varsity Spirit Fashion
12.2011 - 12.2013
State Director’s Assistant
Universal Cheerleading Association
01.2011 - 12.2011
Instructor
Universal Cheerleading Association
05.2009 - 04.2021
Japanese Tutor
Foreign Language Resource Center
08.2008 - 05.2011
Bachelor of Arts - General Studies, Japanese
Missouri Southern State University
Associates Degree - General Education
College of Eastern Utah
Associate Of General Studies - General Studies
Northeastern Oklahoma A&M College