Zach Hoheisel
Neenah,Wisconsin
Summary
With a passion for the outdoors, I got my start in the outdoor industry in 2014. I have worked with many different outdoor brands in different capacities my whole adult life. With 6 years of professional experience in the creative space, I bring a good understanding of how to form a story and tell it to the target audience whether that be through photos, long form video, or short form content. I look forward to bringing my knowledge, work ethic, and passion for the outdoors to a company I can align with.
Overview
7
7
years of professional experience
Work History
Creative Lead
Alpha Dog Nutrition
Neenah, Wisconsin
09/01/21 - Current
- Spearheaded creative efforts for short-form and long-form content which resulted in current social media channels reaching over 100% growth in reach and engagement.
- Managed all paid advertising on Meta platforms beating our annual goals for new customer acquisition and ROAS.
- Maximized our content from long form shoots into micro content which led to the start of our TikTok channel gaining 20,000 followers and over 20 million views in the first year.
- Established an incentive program for our kennel club program members leading to multiple video shoots with kennel members across the country.
- Led all photo and video shoots in order to manage our social media channels enhancing our brand voice and connecting us to our viewers.
- Spearheaded new product launch campaigns ensuring the successful launch of 2 new products.
- Monitored KPIs related to user experience performance such as click-through rates, hook rates, and audience retention.
Outdoor Creative Freelancer
Self Employed Services
Neenah, WI
2012 - Current
- Lifestyle brand photography
- Short form and long form video creation
- Social media management
- Trade shows
- My personal brand "Growing Wild" which has been a passion project highlighting my own personal experience in the outdoors.
- Brand partnerships
Account Leader
BConnected LLC
Appleton, WI
03.2019 - 09.2021
- Managed multiple social media platforms for various clients across many different industries.
- Content creation specializing in photo, short form video, and long form video.
- Specialized producing long-form video content that intricately weaves together brand narratives, effectively showcasing the essence of the brand and informing its target audience
Warehouse Associate and General Marketing
DogBone Hunter
Pulaski, WI
01.2018 - 02.2019
- Photography and videography
- Social content creation for the brands social channels
- Product packaging
- Order fulfillment
- Scheduled and managed LTL and OTR shipments
Whitetail Guide
South Fork Outfitting
Mendon, IL
06.2017 - 12.2017
- Managed and prepared all whitetail properties across 16,000 acres which included scouting, trail cameras, tree stand and deer blind placement, prescribed burns, and installing food plots
- Maintained our lodge for all clients and entertained them while they were with us for their hunt
- Guided clients by picking hunts for them and escorting them to their tree stands. After successful hunts I was responsible for dragging, cleaning, and butchering their deer
Education
BBA - Business Administration
Rasmussen University
Green Bay, WI05-2019
Some College (No Degree) - Business Administration And Marketing
University of Wisconsin Stout
Menomonie, WISkills
- Long Form Video Production
- Photography
- Campaign Management
- Creative Direction
- Video Editing
- Outdoor Industry Knowledge and Understanding
- Story Telling
- Concept Development
- Marketing Communications
- Project management expertise
- Campaign development expertise
- Brand Messaging
- Content Strategy
- Paid Advertising
- Social Media Management
- Micro Content Creation
- Social Media Strategy
- Strategic Thinking
- Adobe Suite
- Collaborative Promotion
- Pro Staff/Ambassador Management
References
References available upon request.
Timeline
Account Leader
BConnected LLC
03.2019 - 09.2021
Warehouse Associate and General Marketing
DogBone Hunter
01.2018 - 02.2019
Whitetail Guide
South Fork Outfitting
06.2017 - 12.2017
Creative Lead
Alpha Dog Nutrition
09/01/21 - Current
Outdoor Creative Freelancer
Self Employed Services
2012 - Current
BBA - Business Administration
Rasmussen University
Some College (No Degree) - Business Administration And Marketing
University of Wisconsin Stout
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