Zach Napolitano
Lindenhurst
Summary
Dynamic product marketing and education leader with a proven track record at Splash, driving successful messaging strategies and launching impactful customer education programs. Expert in content creation and team leadership, I spearheaded initiatives that positioned the company in the Forrester Wave and Gartner Magic Quadrant, enhancing brand visibility and customer engagement.
My crown jewel achievement was launching the Splash Event-Led Growth Masterclass & Certification in 2025.
Overview
12
12
years of professional experience
Work History
Sr. Manager, Product Marketing
Cvent
Tysons Corner
09.2024 - Current
- Produced and launched a customer-facing masterclass and certification for Event-led Growth
- Managed a portfolio of five marketing products: Splash, Cvent Essentials, iCapture, Jifflenow, and Webinar.
- Responsible for all content, messaging, and positioning of the marketing persona
Director of Product Marketing
Splash
New York
01.2022 - 09.2024
- Led the product demo during due diligence prior to being acquired by Cvent for more than $100m.
- Fully revamped messaging and positioning strategy for the platform
- Redesigned and relaunched the entire website (splashthat.com) with updated messaging and positioning
- Led the team that achieved Splash's first -ver placements in the Forrester Wave and Gartner Magic Quadrant
- Recruited and managed a team of four product marketers
Director of Customer Education
Splash
New York
01.2016 - 12.2019
- Founded the Customer Education department as a team of one
- Managed a team of 4 educators, including an instrucitonal designer
- Personally hosted 1500+ live customer trainings
- Responsible for the implementation of the Splash customer-facing LMS — featuring 25+ courses and more than 5000 completions to date
- Launched an internal education program for Team Revenue called "Brunch with Zach," which is still running 8 years later.
Sr. Customer Success Manager
Splash
New York
02.2015 - 03.2017
- Owned the company's largest book of business, including customers such as Meta, Red Bull, Google, and Lululemon.
- Was responsible for implementation, onboarding, training, support, technical consultation, contract renewals, and expansions
CSM | Support Lead | Social Media | Copywriter
Splash
New York
03.2013 - 02.2015
- Hired as employee number four as a jack-of-all-trades
- Owned all customer support, all account management, copywriting, and social media
Education
Master of Science - Communication & Media Studies
Brooklyn College
Brooklyn05-2012
Bachelor of Arts - Communication & Media Studies
Fordham University
The Bronx, NY05-2007
Skills
- Product marketing
- Messaging strategy
- Content creation
- Customer education
- Instructional design
- Learning management systems
- E-learning development
- Customer training
- Communication strategies
- Team leadership
- Technical writing
- Storyboarding
- Interactive design
- Instructional strategies
- LMS administration
- E-learning design
- Course evaluation
Timeline
Sr. Manager, Product Marketing
Cvent
09.2024 - Current
Director of Product Marketing
Splash
01.2022 - 09.2024
Director of Customer Education
Splash
01.2016 - 12.2019
Sr. Customer Success Manager
Splash
02.2015 - 03.2017
CSM | Support Lead | Social Media | Copywriter
Splash
03.2013 - 02.2015
Master of Science - Communication & Media Studies
Brooklyn College
Bachelor of Arts - Communication & Media Studies
Fordham University
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