Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Zachary Camacho

Morton,IL

Summary

Marketing and data analytics professional with a strong entrepreneurial background, experienced in driving growth for startups and established companies. Skilled in marketing strategy, KPI tracking, Google Ads optimization, data visualization, AI tools, low-code development, R, Python, SQL, and database management. Proven ability to secure funding through investor presentations and deliver measurable results through innovative marketing campaigns and performance reporting.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Sales and Marketing Data Analyst

Jtec Industries
East Peoria, IL
08.2025 - Current
  • Develop, maintain, and optimize performance dashboards and reports to track KPIs across sales and marketing.
  • Analyze data from CRM, website, campaigns, and lead tracking systems to identify trends, opportunities, and areas for improvement.
  • Manage and optimize Google Ads and Bing Ads campaigns to improve ROI and meet revenue goals.
  • Build automated tools, scripts, and workflows to streamline reporting, lead tracking, and campaign measurement.
  • Collaborate with Sales and Marketing teams to define data needs, create custom reporting, and deliver actionable insights.
  • Support website performance optimization and manage integrations with third-party platforms and APIs.
  • Conduct market and campaign analysis to guide strategic planning and customer targeting.

Co-Owner

Best Made Signs LLC
Morton, IL
12.2014 - Current
  • Oversee operations for a custom signage business, including fabrication, 3D modeling, customer service, and project management.
  • Built and maintained strong client relationships with repeat customers such as Prairie Signs, Jtec Industries, and IT360.

Marketing Support Specialist (Part-Time)

Jtec Industries
East Peoria, IL
01.2025 - 08.2025
  • Optimized Google Ads campaigns post-certification, exceeding KPI goals for click-through rates and conversions.
  • Built and deployed AppSheet applications for quote management, precise time tracking, and reporting — with a version 2 in development.
  • Provided marketing performance reporting using Looker Studio.
  • Assisted in managing a company-wide website redesign project, ensuring SEO and brand consistency.

Marketing Analyst Intern

Jtec Industries
East Peoria, IL
07.2024 - 12.2024
  • Developed Looker Studio dashboards to track key marketing KPIs and streamline reporting.
  • Managed company social media presence, creating content and scheduling campaigns.
  • Produced marketing videos for product launches and brand awareness.
  • Collaborated with the marketing team to identify optimization opportunities across digital platforms.

Owner & Operator

Crack-A-Smile Signs
Morton, IL
06.2020 - 08.2022
  • Grew celebratory sign rental company to $13K annual revenue through low-cost marketing.
  • Successfully sold the business before starting college.

Education

Bachelor’s - Advanced Marketing Analytics

Illinois State University
Normal, IL
08.2025

High School Diploma -

Morton High School
Morton, IL
05.2022

Skills

  • Digital marketing (Google Ads, SEO, A/B testing),
  • Analytics (Tableau, CRM, campaign analysis, statistical modeling, data visualization),
  • Strategy (competitive analysis, conversion optimization, targeted campaigns, lead generation, industry trends),
    Technical (R, SQL, Python, database management, web design),
  • Creative (content marketing, video/photo production, Adobe Creative Suite),
  • Operations (project coordination, customer service, inventory, sales)

Certification

  • Google Ads Essential Training – LinkedIn Learning (Feb 2025)

Accomplishments

  • William and Nancy Yarger Scholarship – $5,000 award for entrepreneurial potential (Apr 2023)
  • Illinois State University Startup Showcase – 3rd Place & $4,000 funding for accessibility project (Nov 2022)

Timeline

Sales and Marketing Data Analyst

Jtec Industries
08.2025 - Current

Marketing Support Specialist (Part-Time)

Jtec Industries
01.2025 - 08.2025

Marketing Analyst Intern

Jtec Industries
07.2024 - 12.2024

Owner & Operator

Crack-A-Smile Signs
06.2020 - 08.2022

Co-Owner

Best Made Signs LLC
12.2014 - Current

Bachelor’s - Advanced Marketing Analytics

Illinois State University

High School Diploma -

Morton High School

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