Results-driven executive with a proven track record of driving business growth and leading high-performing teams. Strategic thinker with a strong ability to identify and capitalize on market opportunities, resulting in increased revenue and market share. Skilled in developing and executing innovative strategies to enhance operational efficiency and streamline processes. Collaborative leader who excels in building strong relationships with stakeholders to drive organizational success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Executive Vice President, Airports
Sierra Aviation Group Inc
11.2023 - Current
Began advising Sierra Aviation Group in 2023 in the areas of airport ADA services, International Turn Cleaning, and security services
Assumed official role with Sierra Aviation Group in 2024 as EVP of Airports to assist in growth, primarily at Los Angeles International Airport, and expanding into other US stations
One of my significant achievements during my tenure thus far includes the successful negotiation and securing of a multimillion-dollar contract for Sierra at Los Angeles International Airport in April 2024
This landmark contract has not only positioned our organization favorably within the industry but has also opened new avenues for collaboration and business development
Actively involved in training primary stakeholders in Airport Relations
This includes enhancing existing client relationships, engaging with airport administration, driving new sales development, responding to RFPs, and formulating airport expansion strategies through cultivated relationships
Business Development Manager (Remote)
OBS Group Inc
10.2023 - Current
Began spearheading business development initiatives for OBS Group in North America
Focused on expanding into luxury goods, Automotive, FMCG and F&B sectors
President, Creator
GetAid Airport Technology
01.2022 - Current
Company Overview: More information is available at www.getaid.tech
Created the idea and leading a team to develop GetAid Airport Technology
GetAid is a phone application and entire system developed to assist passengers in the movement from home to the airport to the plane and back
GetAid is used by the service companies to manage all ADA operations and by the airlines and airports to track all movement, service quality, operations information, service data, and billing data
The GetAid difference is that the airline passenger can download the application on their individual mobile device to get service, communicate, and share their location throughout the journey
More information is available at www.getaid.tech
Senior Vice President, Sales
Polaris USA Inc
03.2023 - 12.2023
Began advising Polaris in 2021 in the areas of airport VIP services, ADA services, International Turn Cleaning, and security services
Assumed official role with Polaris in 2023 as SVP of Sales to assist Polaris USA in growth, primarily at San Francisco International, and expanding into other US stations
Also training primary stakeholders in Airport Relations, including existing client relations, working with airport administration, new sales development, RFPs, and airport expansion strategies via relationships
Director, Operations
G2 Secure Staff LLC
08.2022 - 03.2023
Oversaw operational transition from the acquisition of SAS Services Group into G2 Secure Staff at Los Angeles International Airport and continued to direct all aspects of the former SAS operation including ADA services, VIP services, Security, Baggage Handling, and International Turn Cleans
Continued to manage airport relations for G2 at LAX including the important relationships with airlines, LAWA / Airport, other service companies, TSA, CPB, and all related authorities, and RFP Management
Directed the accounts payable and accounts receivable integration from SAS into G2, including all domestic and international customers
Directed most operations at LAX and advised G2 staff on operations for all former SAS airports including over ten locations in Hawaii, California, Nevada, and Colorado
Director, Operations
SAS Services Group Inc
02.2017 - 08.2022
Provided direct operational and customer oversight at all Southern California locations, oversaw all western operations, and developed launch and new service plans for all new company contracts at all locations
Proactively nurtured the customer relationships with all customers and airport stakeholders via continuous communication, monitoring, and seeking of feedback
Managed the SAS VIP services at LAX including special assistance for VIPs, including the communication and marketing of the services, to organizing transport, to curbside, to check-in, lounge, and planeside assistance both arrivals and departures
Continuously developed and monitored the safety culture at S.A.S
And advises stakeholders on development and compliance
Senior company subject matter expert for all operations including ADA, turn cleans, security, VIP services, and baggage handling
With a sharp focus on costs and efficiencies, pioneered several efficiencies in the cabin cleaning and operations
Mentored and developed leaders to not only perform and lead well, but also assisted in helping them find promotion
Developed and maintained company training programs and objectives to ensure they meet and/or exceed all client and regulatory agency requirements and directly advised corporate executive team on all the above
Over 10 years liaising with CBP, TSA, Police, Airport Authorities, Airline Management, and all related stakeholders
Operations Manager
SAS Services Group Inc
08.2011 - 02.2017
Responsible for daily scheduled flight operations, staffing, and operational excellence for over 100 employees
Direct supervision of all vendor activities in support of flight operations ensuring safe and cost-effective standards
Direct supervision of all station personnel including ongoing training administration ensuring safety and efficiency
Compiled and prepared daily reports for senior management on operational performance, station revenue performance along with financial audits, and reported to station and corporate management
Directly assisted the S.A.S
Training Department and provided oversight of all airport safety programs
Duty Manager
SAS Services Group Inc
11.2010 - 08.2011
Managed all ground handling operations above and below the wing for 17 international and domestic air carriers at LAX
Helped to develop and oversee the aircraft cabin cleaning division with services to 5 domestic and 7 international air carriers
Direct supervision of 465 station personnel
Managed daily passenger mobility assistance services for client air carriers as well as Skycap and Porter services
Education
Bachelor's Degree (B.A.) - Political Science
University of Jordan
Skills
Organizational growth
Customer care
Leadership experience
Global business expansion
Strategic planning and execution
Data-driven decision making
Operations oversight
Corporate communications
Revenue generation
Succession planning
Relationship building
Industry networking
Accomplishments
Collaborated with team of 2 experts in the development of launching Los Angeles Location for Sierra Aviation Group which resulted in securing 15M revenue of the said location.
Managed team over1400 staff members during my employment with SAS Services Group.
Executive Profile
Sierra Aviation Group Inc, California, United States of America, Executive Vice President, Airports, 11/01/23, Present, Advising Sierra Aviation Group in airport ADA services, International Turn Cleaning, and security services., Assumed official role as EVP of Airports in 2024 to assist in growth at Los Angeles International Airport., Negotiated and secured a multimillion-dollar contract for Sierra at Los Angeles International Airport in 04/2024., Training primary stakeholders in Airport Relations.
OBS Group Inc, Dubai, United Arab Emirates, Business Development Manager (Remote), 10/01/23, Present, Spearheading business development initiatives for OBS Group in North America., Focusing on expanding into luxury goods, Automotive, FMCG and F&B sectors.
Polaris USA Inc, San Francisco & Los Angeles, California, Senior Vice President, Sales, 03/01/23, 12/31/23, Advising Polaris in airport VIP services, ADA services, International Turn Cleaning, and security services., Assumed official role as SVP of Sales in 2023 to assist Polaris USA in growth., Training primary stakeholders in Airport Relations.
G2 Secure Staff LLC, Los Angeles, California, Director, Operations, 08/01/22, 03/31/23, Oversaw operational transition from SAS Services Group into G2 Secure Staff at LAX., Managed airport relations for G2 at LAX., Directed accounts payable and accounts receivable integration from SAS into G2.
SAS Services Group Inc, Los Angeles, California, Director, Operations, 02/01/17, 08/31/22, Provided operational and customer oversight at all Southern California locations., Managed SAS VIP services at LAX., Developed and maintained company training programs.
SAS Services Group Inc, Los Angeles, California, Operations Manager, 08/01/11, 02/28/17, Responsible for daily scheduled flight operations and staffing., Supervised vendor activities in support of flight operations.
SAS Services Group Inc, Los Angeles, California, Duty Manager, 11/01/10, 08/31/11, Managed ground handling operations for 17 international and domestic air carriers at LAX., Supervised 465 station personnel.
Certification
TSA certified Ground Security Coordinator
FAA Emergency Response Coordinator
USDA liaison
Complaint Resolution Officer
TSA approved Aircraft Security Search Program Coordinator
Professional Highlights
Sealed over USD 50M in new contracts and extensions since 2020.
Led and coached up to 1400 persons.
Expert in AP/AR, pricing, and billing management.
Bilingual: English and Arabic fluency.
Languages
Arabic
Native or Bilingual
English
Full Professional
Timeline
Executive Vice President, Airports
Sierra Aviation Group Inc
11.2023 - Current
Business Development Manager (Remote)
OBS Group Inc
10.2023 - Current
Senior Vice President, Sales
Polaris USA Inc
03.2023 - 12.2023
Director, Operations
G2 Secure Staff LLC
08.2022 - 03.2023
President, Creator
GetAid Airport Technology
01.2022 - Current
Director, Operations
SAS Services Group Inc
02.2017 - 08.2022
Operations Manager
SAS Services Group Inc
08.2011 - 02.2017
Duty Manager
SAS Services Group Inc
11.2010 - 08.2011
Bachelor's Degree (B.A.) - Political Science
University of Jordan
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