Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Zakary Himes

Fayetteville,AR

Summary

Versatile and results-driven professional with a proven track record in roles such as Director of CRM, Marketing Manager, Product Trainer, Account Manager, and Account Executive. Adept at leading cross-functional teams, driving process improvements, and delivering exceptional customer experiences. Skilled in problem-solving, communication, and leveraging technology to enhance marketing initiatives.

Overview

8
8
years of professional experience

Work History

Director of CRM and Lifecycle

WEHCO Media Inc
01.2022 - Current
  • Led and managed CRM-related projects, enhancing customer engagement and retention
  • Conducted internal system audits, optimizing efficiency and improving user experience
  • Developed comprehensive system onboarding procedures to streamline adoption
  • Integrated third-party systems, boosting productivity and data accuracy
  • Provided strategic support and guidance to cross-functional teams and users
  • Served as the primary system administrator for internal and external HubSpot, ensuring seamless operations
  • Implemented best practices for CRM tools, increasing team productivity.

Marketing Manager

Flypaper Digital Marketing
01.2020 - 01.2022
  • Drove brand development and positioning strategies, resulting in a 15% increase in brand recognition
  • Successfully recruited top talent through targeted job postings and talent acquisition efforts
  • Spearheaded new market launches, achieving brand recognition in new markets.
  • Cultivated customer loyalty through impactful testimonials and reviews
  • Optimized the Flypaper website to achieve higher conversion rates.
  • Developed and executed inbound lead generation strategies, leading to a 29% increase in inbound lead revenue.

Digital Product and Training Manager

Flypaper Digital Marketing
01.2019 - 01.2020
  • Led comprehensive training programs for sales reps, account managers, and product teams
  • Coordinated and presented material at the annual company summit, enhancing employee knowledge and performance
  • Established and maintained vendor relationships, optimizing product offerings and cost-efficiency.

Digital Product Trainer

Flypaper Digital Marketing
01.2017 - 01.2020
  • Revamped new hire training program, catering to various learning styles, resulting in higher levels of employee knowledge and competency.
  • Conducted ongoing training sessions, equipping teams with the skills to excel in their roles.

Account Executive

Fox Television Stations
06.2015 - 01.2016
  • Generated new business leads, fostering relationships with clients and achieving sales goals.
  • Prepared and delivered persuasive proposals, securing new advertising campaigns for clients.

Education

Bachelor of Science - Public Relations, Advertising, And Applied Communication

Pittsburg State University
Pittsburg, KS
2016

Skills

  • Employee Training
  • Customer Relationship Management Systems
  • HubSpot CRM
  • Presentation Skills
  • Product Management
  • Vendor Relations
  • Reporting & Analysis
  • Client Relations
  • Sales Planning
  • Client Onboarding
  • Customer Onboarding
  • CRM Implementation

Additional Information

  • Honors & Awards , Flying Star Award - Flypaper Digital Marketing | Oct 2018 Recognized for exemplary contributions to organizational growth and success.

Timeline

Director of CRM and Lifecycle

WEHCO Media Inc
01.2022 - Current

Marketing Manager

Flypaper Digital Marketing
01.2020 - 01.2022

Digital Product and Training Manager

Flypaper Digital Marketing
01.2019 - 01.2020

Digital Product Trainer

Flypaper Digital Marketing
01.2017 - 01.2020

Account Executive

Fox Television Stations
06.2015 - 01.2016

Bachelor of Science - Public Relations, Advertising, And Applied Communication

Pittsburg State University

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Zakary Himes