Zehra Raza
New York,NY
Summary
Patient-focused professional with a background in healthcare operations, care coordination, and digital marketing strategy. Experienced in supporting patients, providers, and care teams while also developing outreach initiatives that increase program engagement and accessibility. Skilled at combining healthcare service knowledge with data-driven marketing and communication strategies to improve patient experiences, expand behavioral health programs, and strengthen community connections.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Emergency Department Registrar
Catholic Health
New York
09.2025 - Current
- Register and admit patients in a high-volume emergency department environment
- Verify insurance, identification, and demographic information while maintaining strict HIPAA compliance
- Coordinate patient intake and communication with nurses, physicians, and clinical staff
- Support patients and families during urgent and high-stress medical situations
- Accurately document patient information within electronic medical record systems
- Assisted physicians with obtaining vital diagnostic tests results quickly through timely submission of lab requisitions.
- Scheduled patient appointments in respective doctors' calendars and followed up with reminder phone calls.
Digital & Public Relations Marketing Manager
Therapy My Way / PSLI
New York
06.2021 - 08.2024
- Increased therapy bookings by 40% and patient registrations by 25% through integrated digital campaigns
- Coordinated partnerships with mental health organizations and community outreach groups
- Supported development of therapeutic and after-school behavioral health programs
- Assisted leadership with case study documentation, program reporting, and patient engagement initiatives
- Organized public outreach events promoting mental health awareness and access to care
Brand Manager – E-Commerce & Digital Marketing
Angela Roi
New York
05.2019 - 01.2021
- Led omnichannel marketing campaigns across social media, email marketing, and e-commerce platforms
- Analyzed campaign performance data and optimized strategies to improve engagement and ROI
- Developed partnerships with influencers and collaborators to expand brand visibility
- Managed digital brand strategy and coordinated product collaboration campaigns
Patient Care Coordination Manager
Access Nursing Services / Hospital for Special Surgery
New York
04.2017 - 01.2019
- Coordinated patient scheduling, follow-ups, and communication between patients and care teams
- Served as primary liaison assisting patients and families in navigating care plans and services
- Led workflow improvements that increased patient satisfaction scores by 30%
- Assisted with care plan education and coordination of home health services
Front Desk Supervisor / Physical Therapy Aide
Ivy Rehab Physical Therapy
New York
04.2016 - 01.2017
- Managed front desk operations including scheduling, patient intake, and insurance verification
- Assisted therapists with treatment preparation and patient support during therapy sessions
- Maintained administrative workflows and created a welcoming environment for patients and families
Education
Bachelor of Arts - Psychology, Marketing & Art History
Hunter College
New YorkSkills
- Care Coordination
- Patient Intake & Registration
- Emergency Department Operations
- Behavioral Health Support
- Patient Experience Improvement
- Healthcare Administration
- Community Outreach
- Electronic Medical Records (EMR)
- Telehealth Platforms
- Scheduling & Case Coordination
- Multicultural Communication
Certification
- CPR & AED Certification – American Red Cross
- Digital Communications Certificate – Google
- Digital Marketing Certification – Hunter College
Languages
English
Urdu
Punjabi
Hindi
Farsi
Arabic
French
Timeline
Emergency Department Registrar
Catholic Health
09.2025 - Current
Digital & Public Relations Marketing Manager
Therapy My Way / PSLI
06.2021 - 08.2024
Brand Manager – E-Commerce & Digital Marketing
Angela Roi
05.2019 - 01.2021
Patient Care Coordination Manager
Access Nursing Services / Hospital for Special Surgery
04.2017 - 01.2019
Front Desk Supervisor / Physical Therapy Aide
Ivy Rehab Physical Therapy
04.2016 - 01.2017
Bachelor of Arts - Psychology, Marketing & Art History
Hunter College