Zena Palazzo
Somerset,NJ
Summary
Proactive and meticulous Sales Planer with over 5 years of experience in Media and Advertising industry. Proficiencies in inventory control, sales, staff training and development. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
10
10
years of professional experience
Work History
Sales Planner
Marathon Ventures Media Sales
01.2023 - Current
- Provide exceptional client service, address availability and sellout questions, resolves issues promptly.
- Mentor junior team members, sharing best practices in sales strategy development and relationship building techniques.
- Ensure accurate forecasting by consistently tracking inventory reports, making data-driven adjustments as needed.
- Assist sales team members in developing customer relationships, and building sales plans
- Coordinate with other networks to provide smooth execution of pre and post ops.
Sales Coordinator
Marathon Ventures Media Sales
01.2021 - 12.2022
- Collaborated with Account Executive and Sales Planner in all aspects of the sales order process
- Liaison between the traffic department, finance and the network to ensure orders run properly
- Supported sales team members in achieving individual goals and targets through coaching, mentoring, and guidance.
- Maintained the central filing system / shared drive, including all correspondence, contracts and revisions associated with orders.
Sales Assistant
Marathon Ventures Media Sales
01.2020 - 01.2021
- Collaborated with Sales Planner & Account Executive to accurately input sales orders
- Managed prelogs daily to ensure no issues occurred with programming of the network
- Participated in ongoing training to stay updated on current updated systems and new ways of data entry
- Trained new hires on company policies, procedures, sales tactics helping them integrate seamlessly into the team.
Advertising Sales Assistant
Hemisphere Media Group, Inc.
04.2019 - 12.2019
- Aided multiple account executives with direct response, general market orders for clients alike Johnson & Johnson, Wayfair, Grubhub
- Acted as a liaison between billing, traffic, and sales to ensure client orders were fulfilled
- Created and managed plans for clients such as Macy's and Go Daddy
- Worked on rate cards and IMPs for each quarter change
- Managed expenses for two account executives
- Trained employees in software called Strata and Wide Orbit.
Executive Assistant To Chief Executive Officer
MALKA
03.2017 - 03.2019
- Optimized scheduling efficiency by coordinating meetings, appointments, and travel arrangements for the CEO, and two other partners
- Boosted morale with event planning and coordination of company-wide functions, celebrations, or gatherings.
- Coordinated travel arrangements by booking airfare, hotel, and ground transportation.
- Anticipated potential challenges in daily operations and devised appropriate solutions to maintain uninterrupted workflow in the executive office.
- Organized and coordinated conferences and monthly meetings.
- Created expense reports, budgets, and filing systems for management team.
- Maintained confidentiality by handling sensitive information with discretion and professionalism.
Production Intern
MALKA
09.2016 - 03.2017
- Assists in all production departments such as editing, filming, transcribing shoots and videos for HBO, Showtime, Luxottica.
Billing Representative
Accu Reference Medical Lab
05.2014 - 09.2016
- Contacts patients regarding pending balance, assisted patients with payments, payment plans, and other concerns about their accounts
- Works with various health insurances to submit and finalize claims.
Social Media/ Sales Intern
Caldwell Living Magazine
05.2016 - 08.2016
- Managed the firm's various social media platforms (Facebook, Twitter, Instagram etc.)
- Assisted with development of brand content and created marketing strategies
- Worked with various clients to receive revenue and exposure for the magazine.
Education
Bachelor's Degree - Communication and Media Studies
Montclair State University
01.2017
Associate's Degree - Communication and Media Studies
Middlesex County College
01.2014
Skills
- Advertising
- Multitasking
- Reliability
- Excellent Communication
- Organizational Skills
- Communication
- Sales Reporting
- Teamwork and Collaboration
- Problem-Solving
- Time Management
- Attention to Detail
Timeline
Sales Planner
Marathon Ventures Media Sales
01.2023 - Current
Sales Coordinator
Marathon Ventures Media Sales
01.2021 - 12.2022
Sales Assistant
Marathon Ventures Media Sales
01.2020 - 01.2021
Advertising Sales Assistant
Hemisphere Media Group, Inc.
04.2019 - 12.2019
Executive Assistant To Chief Executive Officer
MALKA
03.2017 - 03.2019
Production Intern
MALKA
09.2016 - 03.2017
Social Media/ Sales Intern
Caldwell Living Magazine
05.2016 - 08.2016
Billing Representative
Accu Reference Medical Lab
05.2014 - 09.2016
Bachelor's Degree - Communication and Media Studies
Montclair State University
Associate's Degree - Communication and Media Studies
Middlesex County College
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