Zemanuel Araya
Dallas,Texas
Summary
Business Development Specialist with over 12 years of experience leveraging CRM systems and data analytics to drive substantial growth. Expert in forging strategic alliances and managing client relationships.
Proven track record in increasing sponsorship revenue and securing high-value partnerships, with a passion for innovative marketing strategies. Adept at translating complex data into actionable insights and effectively communicating with C-level executives.
Overview
12
12
years of professional experience
Work History
Director of Strategic Alliances
Ethiopian Sports Federation in North America
2015.02 - Current
- Drive sponsor engagement and lead generation, acting as main contact point.
- Cultivate sponsor relationships to enhance retention and revenue growth.
- Develop and execute strategic sponsorship programs, including marketing and site activations, driving significant revenue growth and sponsor retention.
- Coordinate cross-functional teams in finance, marketing, and IT, enhancing operational efficiency and project success.
- Analyze sponsorship trends, identifying key growth opportunities and optimizing revenue streams.
- Negotiate high-value sponsorship deals, securing long-term partnerships and enhancing brand visibility.
- Key Achievement: Boosted sponsorship revenue by 1000% over 5 years, securing a sponsorship in the amount of $100,000 USD from Uber PNW - ESFNA's largest sponsorship to date.
Public Relations & Marketing Manager
Ethiopian Sports Federation in North America
2014.01 - 2015.01
- Devised and implemented both short-term and long-term PR strategy for ESFNA, with an emphasis on consistent messaging across all platforms, increased brand awareness, and maintaining a positive public image
- Oversaw composition of all official ESFNA press releases, including print, radio and online media
- Developed lasting, positive relationships with Ethiopian and American media outlets in key markets, including: The Dallas Morning News, The Washington Post, CNN, Buzzfeed, BunaTime, Ethiomedia, and Ethiopian Satellite Television
- Executed a social media marketing campaign to further ESFNA brand awareness. Combined with increased media exposure, this campaign led to over 450,000 engaged users across all ESFNA social media platforms, 70% of which represented unique visitors
Military Billing Analyst
Minol USA
2012.11 - 2013.12
- Managed utilities billing for 16 national military bases, ensuring accurate and timely invoicing.
- Resolved billing issues by identifying root causes and implementing effective solutions.
- Provided primary customer support to Military Property Management staff and residents.
- Collaborated with upper management to develop and implement billing resolutions and changes.
- Analyzed utility consumption data to identify trends and discrepancies, improving accuracy of invoicing.
- Trained and mentored new team members on billing procedures, enhancing overall team performance.
Education
Bachelor of Science - Mathematics
The University of Texas At Dallas
Richardson, TX05.2025
High School Diploma -
St. Mark's School of Texas
Dallas, TX05.2004
Skills
TECHNICAL SKILLS:
- Exceptional mathematical and numeracy skills
- CRM: Salesforce
- Client Prospecting & Pipeline Management: Salesloft
- Data Analytics: SQL, Excel, SPSS, R
- Data Visualization: Tableau, MS Power BI
- Collaboration: Slack, Google Meet, Microsoft Teams, Zoom
- Project Management: Jira
- Proficient Technical Writing Skills: Correspondence, Presentations, Documentation
SOFT SKILLS:
- Excellent interpersonal communication skills, both verbal and written
- Cross-functional Team Management and Alignment
- Critical Thinker, able to identify problems and develop creative solutions
- Detail-oriented
- Team-builder, with the ability to motivate others
- Adaptability, and willingness to embrace change
- Confident and articulate when making presentations
Languages
English
Native or Bilingual
Amharic (Ethiopian dialect)
Native or Bilingual
Spanish
Full Professional
Timeline
Director of Strategic Alliances
Ethiopian Sports Federation in North America
2015.02 - Current
Public Relations & Marketing Manager
Ethiopian Sports Federation in North America
2014.01 - 2015.01
Military Billing Analyst
Minol USA
2012.11 - 2013.12
Bachelor of Science - Mathematics
The University of Texas At Dallas
High School Diploma -
St. Mark's School of Texas
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