Summary
Overview
Work History
Education
Skills
Websites
Awards
Coursework
Affiliations
Accomplishments
Timeline
Generic

Zoe Cate

Paso Robles,CA

Summary

Motivated early-career professional with a strong foundation in marketing, public relations, and client-facing roles. Known for building authentic connections, creating tailored outreach, and contributing to high-impact campaigns. Adaptable, detail-oriented, and excited to grow at the intersection of sales, marketing, and technology.

Overview

11
11
years of professional experience

Work History

Marketing Lead & Tasting Room Employee

Zobèto Wines
Paso Robles, CA
01.2021 - Current
  • Lead all marketing and brand development efforts, including social media strategy, email campaigns, and event promotions, resulting in increased tasting room traffic and direct-to-consumer sales.
  • Serve as the lead storyteller in the tasting room, crafting personalized experiences that connect guests to the Zobèto ethos, driving higher wine club conversion rates, and repeat purchases.
  • Developed and launched new wine club tiers and offerings to better match customer preferences, resulting in improved member retention and growth.
  • Coordinate and execute wine production activities across the full harvest cycle, including grape picking, sorting, fermentation monitoring, and bottling.
  • Represent Zobèto at key regional wine events, building brand visibility, and fostering trade and consumer relationships.

Entertainment Intern

The Talent Agency Group (TAG) PR
Los Angeles, CA
06.2024 - 11.2024
  • Assisted in managing daily account activities for high-profile clients, including Johnny Depp, Logan Paul, Justin Baldoni, and Drake.
  • Conducted competitive research, tracked industry news, and identified story ideas, and thought leadership opportunities.
  • Created media lists, drafted engaging pitches, and developed press materials to support client visibility and media coverage.

Public Relations Intern

Wachsman
New York, NY
06.2023 - 05.2024
  • Assisted in the coordination and execution of public relations campaigns on various client accounts within blockchain, crypto, and Web3 gaming.
  • Conducted competitive research, monitored daily news, and client coverage, generated story ideas, and thought leadership opportunities.
  • Compiled media lists, drafted compelling pitches and press materials, and contributed to securing media opportunities for the client.
  • Served as the group leader for a long-term project and presented to company leadership at the conclusion of my summer internship.

Public Relations Intern

Nicolas & Lence Communication
New York, NY
09.2022 - 12.2022

Marketing Intern

Devito/Verdi
New York, NY
01.2022 - 09.2022

President

Fordham University Club Tennis
New York, NY
08.2023 - 05.2024

Orientation Leader

Fordham University New Student Orientation
New York, NY
08.2021 - 08.2023

Tennis Coach

Sleepy Hollow Swim & Tennis Club
Orinda, CA
06.2014 - 01.2021

Education

Bachelor of Arts - Digital Technologies & Emerging Media, Minor in Marketing

Fordham University
Bronx, NY
05.2024

Skills

  • Client engagement and relationship building
  • Strategic outreach and storytelling
  • Social media management (Instagram, LinkedIn, TikTok)
  • Digital marketing tools: Muckrack, Canva, Google Suite
  • Content creation and campaign support
  • Strong written and verbal communication
  • Research and trend analysis
  • Highly organized and proactive
  • Quick learner in tech-driven environments
  • Collaborative and team-oriented

Awards

  • Lambda Pi Eta
  • Phi Beta Kappa
  • Honorable Mention Digital Media News Website Design (JEANC)
  • Second Place for Overall Online Excellence (LESHER AWARDS)
  • First Place in News Writing
  • Honorable Mention for News Writing (QUILL AND SCROLL)
  • Honorable Mention for Newspub News Story (JEANC)

Coursework

  • Writing for Online Media
  • Digital Storytelling
  • Marketing Research
  • Digital Research Methods
  • Consumer Behavior

Affiliations

  • Summa Cum Laude
  • Lambda Pi Eta
  • Phi Beta Kappa

Accomplishments

  • Second Place for Overall Online Excellence (LESHER AWARDS)
  • First Place in News Writing (LESHER AWARDS)
  • Honorable Mention for News Writing (QUILL AND SCROLL)
  • Honorable Mention for Newspub News Story (JEANC)

Timeline

Entertainment Intern

The Talent Agency Group (TAG) PR
06.2024 - 11.2024

President

Fordham University Club Tennis
08.2023 - 05.2024

Public Relations Intern

Wachsman
06.2023 - 05.2024

Public Relations Intern

Nicolas & Lence Communication
09.2022 - 12.2022

Marketing Intern

Devito/Verdi
01.2022 - 09.2022

Orientation Leader

Fordham University New Student Orientation
08.2021 - 08.2023

Marketing Lead & Tasting Room Employee

Zobèto Wines
01.2021 - Current

Tennis Coach

Sleepy Hollow Swim & Tennis Club
06.2014 - 01.2021

Bachelor of Arts - Digital Technologies & Emerging Media, Minor in Marketing

Fordham University

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